Tag: App Store

Total Results: 328

Apple grabs 95pc global tablet market share: study

Published: November 2, 2010

Global tablet shipments surpassed 4 million units in the third quarter of 2010 and Apple was the clear market leader, capturing 95 percent global share and beating Android into second place.

Allstate seeks to engage customers with app for multiple smartphone platforms

Published: October 26, 2010

Insurance giant Allstate has launched the Tag In mobile messaging application for iPhone, Android and BlackBerry users to advocate safety and build brand awareness.

Omaha Steaks targets iPhone users with steak-grilling tips

Published: October 26, 2010

Omaha Steaks’ Steak Time application for Apple’s iPhone is designed to engage loyal and prospective customers by providing tools for preparing and serving the perfect steak every time.

Liberty Mutual claims first iAd with Twitter feature exceeds expectations

Published: October 25, 2010

Insurance giant Liberty Mutual launched its first mobile advertising campaign on Apple’s iAd and claims that metrics related to consumption time and unaided awareness have exceeded its expectations.

Microsoft sponsors Disney app to introduce iPhone users to Bing

Published: October 19, 2010

Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.

Bloomberg expands NFL partnership with fantasy football iPhone app

Published: October 14, 2010

Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.

GM’s Chevy leverages iPad features for ESPN app sponsorship

Published: October 13, 2010

General Motors’ Chevy is driving sales of its 2011 Silverado trucks via an exclusive launch sponsorship of ESPN the Magazine’s new application for Apple’s iPad.

CNN debuts election-themed apps for multiple mobile operating systems

Published: October 13, 2010

CNN is placing mobile at the center of its midterm election coverage plans with the launch of free apps for Android, BlackBerry and iPhone and iPod touch.

7-Eleven drives consumers in-store via augmented reality app

Published: October 4, 2010

To strengthen its outlet promotion strategy and enhance consumer engagement, 7-Eleven has launched the 7-iCollection iPhone application featuring augmented reality.

Home Visions sponsors Washington Post Football Insider 2010 app

Published: September 24, 2010

Home Visions is the official season-long sponsor of The Washington Post’s Post Football Insider 2010 app for Apple’s iPhone.