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Tag: App Store

Total Results: 340

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Bing drives app downloads via mobile gaming sponsorships
Published: December 22, 2010
Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Discovery Channel expands paid mobile gaming portfolio
Published: December 17, 2010
Discovery Communications, parent company of the Discovery Channel, TLC and Animal Planet, has a history of launching free mobile applications to engage its television audiences, but it is increasingly turning to paid mobile games to drive revenue.
When it comes to search, mobile trumps desktop PCs: Ask.com
Published: December 15, 2010
Smartphone users are increasingly expecting more of their mobile devices than they do of their desktops, including timely feedback on local businesses and immediate access to information about places of interest.
Kraft Foods publishes first branded eBook to boost holiday marketing
Published: December 13, 2010
Kraft Foods has published its first eBook to drive revenue and enhance the holiday marketing tactics for its Philadelphia Cream Cheese brand.
Vail offers mobile winter gear guide targeting consumers, sales associates
Published: December 7, 2010
Vail Resorts tapped agency Razorfish to develop a gear guide application for OnTheSnow.com, which it claims is the most-visited snow sports Web site in the world.
Absolut Vodka courts iPad users with interactive drink-mixing guide
Published: December 3, 2010
Absolut Vodka has launched Drinkspiration Home Edition, a free cocktail-mixing application for the iPad, targeting consumers of legal drinking age who like to host parties.
News Corp.’s Myspace unveils new ad-supported mobile properties
Published: December 2, 2010
Myspace has launched a new mobile Web site and iPhone application to further extend the site’s social entertainment experience to mobile devices.
Coca-Cola, Disney tap location-based mobile game to build buzz for Tron film
Published: November 29, 2010
Coca-Cola and Disney, two of the most recognizable brands in the world, have teamed up to launch LiveCycle, a location-based mobile game promoting Coke Zero and Disney’s “Tron: Legacy” film.

Dillard’s pushes time-sensitive mobile offers via new TampaBay.com app
Published: November 24, 2010
Dillard’s, Hooters and Papa John’s Pizza are among the brands and retailers offering mobile coupons via the new application from The St. Petersburg Times and its Web site, TampaBay.com.
Hertz breaks multichannel location-based campaign to increase car rentals
Published: November 23, 2010
Hertz has partnered with HopStop for a major mobile advertising campaign spanning both companies’ operations in London, Paris, New York, Boston, Chicago, San Francisco and Washington.
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