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Tag: App Store


Total Results: 335

   Displaying: 71 - 80

Liberty Mutual claims first iAd with Twitter feature exceeds expectations
Published: October 25, 2010
Insurance giant Liberty Mutual launched its first mobile advertising campaign on Apple’s iAd and claims that metrics related to consumption time and unaided awareness have exceeded its expectations.
Microsoft sponsors Disney app to introduce iPhone users to Bing
Published: October 19, 2010
Disney Mobile’s Tapulous is marketing singer Katy Perry's new single "Firework" via a mobile application.
Bloomberg expands NFL partnership with fantasy football iPhone app
Published: October 14, 2010
Bloomberg Sports has expanded its National Football League partnership with the launch of its fantasy football tool Decision Maker as an iPhone application.
GM’s Chevy leverages iPad features for ESPN app sponsorship
Published: October 13, 2010
General Motors’ Chevy is driving sales of its 2011 Silverado trucks via an exclusive launch sponsorship of ESPN the Magazine’s new application for Apple’s iPad.
CNN debuts election-themed apps for multiple mobile operating systems
Published: October 13, 2010
CNN is placing mobile at the center of its midterm election coverage plans with the launch of free apps for Android, BlackBerry and iPhone and iPod touch.
7-Eleven drives consumers in-store via augmented reality app
Published: October 4, 2010
To strengthen its outlet promotion strategy and enhance consumer engagement, 7-Eleven has launched the 7-iCollection iPhone application featuring augmented reality.
Home Visions sponsors Washington Post Football Insider 2010 app
Published: September 24, 2010
Home Visions is the official season-long sponsor of The Washington Post’s Post Football Insider 2010 app for Apple’s iPhone.
Jeep breaks location-based in-app ad campaign for Grand Cherokee
Published: September 23, 2010
Chrysler’s Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.
Sherwin-Williams: Mobile ads effective way to drive app downloads
Published: September 20, 2010
Sherwin-Williams is using mobile advertising to drive downloads of its branded ColorSnap application for the iPhone and BlackBerry smartphones.
Bloomberg activates NFL partnership with fantasy football iPad app
Published: September 17, 2010
Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.