Tag: App Store

Total Results: 328

Jeep breaks location-based in-app ad campaign for Grand Cherokee

Published: September 23, 2010

Chrysler’s Jeep brand has launched an in-application advertising effort as part of its national Grand Cherokee mobile campaign.

Sherwin-Williams: Mobile ads effective way to drive app downloads

Published: September 20, 2010

Sherwin-Williams is using mobile advertising to drive downloads of its branded ColorSnap application for the iPhone and BlackBerry smartphones.

Bloomberg activates NFL partnership with fantasy football iPad app

Published: September 17, 2010

Bloomberg Sports and the National Football League have teamed up for the launch of the Decision Maker fantasy football application for PCs and Apple’s iPad.

Unilever exec dishes on first multibrand iAd campaign

Published: September 16, 2010

Consumer packaged goods giant Unilever is running what it claims is the first iAd campaign promoting multiple brands.

Amazon pushes Kindle with sponsorship of CBS News iPad app

Published: September 15, 2010

Amazon is the launch sponsor of the free CBS News application for iPad as part of its ongoing effort to promote Kindle products.

What did Chase learn from its iPad sponsorship?

Published: September 14, 2010

NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.

Nike+ GPS shows new route for location-based apps

Published: September 9, 2010

Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.

Kansas City Steak Co. fires up mobile platform to engage consumers

Published: September 9, 2010

Kansas City Steak Co. has launched a free application for iPhone to engage consumers, helping anyone pick up tongs and serve a steak done to taste, no matter the cut.

IBM activates US Open sponsorship with augmented reality app

Published: September 8, 2010

IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.

Netflix bolsters mobile strategy with expanded streaming service

Published: August 30, 2010

Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform.