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Tag: App Store


Total Results: 333

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What did Chase learn from its iPad sponsorship?
Published: September 14, 2010
NEW YORK - JPMorgan Chase & Co.’s Chase Sapphire achieved high interaction times and click-through rates for its rich-media iPad advertising campaign.
Nike+ GPS shows new route for location-based apps
Published: September 9, 2010
Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.
Kansas City Steak Co. fires up mobile platform to engage consumers
Published: September 9, 2010
Kansas City Steak Co. has launched a free application for iPhone to engage consumers, helping anyone pick up tongs and serve a steak done to taste, no matter the cut.
IBM activates US Open sponsorship with augmented reality app
Published: September 8, 2010
IBM partnered with the United States Tennis Association to activate its sponsorship of the US Open tennis tournament with the launch of an iPhone application featuring augmented reality.
Netflix bolsters mobile strategy with expanded streaming service
Published: August 30, 2010
Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform.
Toyota breaks in-app rich media campaign to drive Prius sales
Published: August 25, 2010
Automaker Toyota is activating its exclusive sponsorship of The Weather Channel’s iPad application with a rich media ad campaign centered on the 10th anniversary of its Prius hybrid car.
BlackBerry invests millions to rescue failing app strategy
Published: August 24, 2010
BlackBerry Partners Fund’s investment in cross-platform application store PocketGear during a Series B funding round could mark a play to save BlackBerry’s struggling application platform.
H&M to drive traffic in-store with first app
Published: August 20, 2010
Apparel and accessories retailer H&M has launched its first mobile application to encourage brand awareness and drive foot traffic to its store locations.
Ford House museum targets younger consumers with iPhone application
Published: August 19, 2010
The Edsel & Eleanor Ford House is looking to attract young visitors to its historic property with a video-heavy mobile application.
National Geographic apps not yet driving sales beyond mobile: panelist
Published: August 18, 2010
NEW YORK – The National Geographic Society’s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.
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