Tag: App World

Total Results: 30

Allstate seeks to engage customers with app for multiple smartphone platforms

Published: October 26, 2010

Insurance giant Allstate has launched the Tag In mobile messaging application for iPhone, Android and BlackBerry users to advocate safety and build brand awareness.

CNN debuts election-themed apps for multiple mobile operating systems

Published: October 13, 2010

CNN is placing mobile at the center of its midterm election coverage plans with the launch of free apps for Android, BlackBerry and iPhone and iPod touch.

Jingle Networks expands mobile reach of 1-800-FREE411 with acquisition

Published: October 12, 2010

Jingle Networks, a provider of advertising and technology services for voice and mobile business search, has acquired BlackBerry application provider Beyond411 to expand the reach of 1-800-FREE411.

Sherwin-Williams: Mobile ads effective way to drive app downloads

Published: September 20, 2010

Sherwin-Williams is using mobile advertising to drive downloads of its branded ColorSnap application for the iPhone and BlackBerry smartphones.

AT&T cements mobile bar code strategy with three new services

Published: August 4, 2010

Wireless carrier AT&T has launched three mobile bar code services with the goal of asserting its dominance in the emerging interactive marketing channel.

Ads in World Cup app see 19M impressions

Published: July 15, 2010

World Cup application WC2010's ads saw more than 19 million impressions during the tournament's 30-day run.

Apple pushes BlackBerry to step up its game

Published: June 16, 2010

With all of the buzz that Apple is generating with its iPhone 4 and iOS platform, BlackBerry is finally making moves to step up its game with the launch of BlackBerry OS 6.0.

Apps are a must-have element to brands’ overall marketing strategy

Published: May 25, 2010

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

Time Inc. exec discusses CNNMoney.com mobile strategy

Published: May 11, 2010

A Time Inc. executive discussed CNNMoney.com's mobile strategy in an exclusive interview with Mobile Marketer.

Taco Bell exec: mobile key to engaging out-and-about consumers

Published: April 22, 2010

SAN FRANCISCO – During a presentation at ad:tech, a Taco Bell executive said that mobile is key in the brand’s digital marketing strategy, driving on-the-go consumers into its restaurants.