Tag: App World

Total Results: 30

UPS app strategy comes full circle

Published: April 13, 2010

Package-delivery giant United Parcel Service has rolled out its UPS Mobile application for Android that lets users ship and track packages and find the nearest bricks-and-mortar location.

Bloomberg exec dishes on mobile growth strategy

Published: April 2, 2010

Bloomberg L.P. has named Oke Okaro global head of mobile for the Bloomberg Multimedia group. He discussed the company’s mobile strategy in an exclusive interview.

Boeing exclusively sponsors MSNBC’s new Meet the Press app

Published: March 26, 2010

MSNBC launched the “Meet the Press with David Gregory” application for the iPhone and iPod touch. Boeing bought out all the inventory to become the exclusive launch sponsor.

Kodak rolls out ambitious plans for mobile

Published: February 8, 2010

A senior Eastman Kodak Co. executive discusses the film, digital photography and printing giant’s multifaceted mobile strategy in an exclusive interview.

Adobe expands mobile properties with Acrobat.com apps

Published: November 30, 2009

Adobe Systems Inc. has added smartphone access to Acrobat.com, letting people get their work done from anywhere via applications for the iPhone and BlackBerry devices.

Subway, Toyota buy all Yahoo Fantasy Football ad inventory

Published: October 12, 2009

Subway and Toyota have bought the ad inventory for the entire NFL season across Yahoo’s various Fantasy Football platforms—the wired and mobile Web sites and iPhone application.

Nokia, RIM positioned to win smartphone race: digiday panel

Published: September 18, 2009

NEW YORK – With Apple unsurprisingly not present, digiday: Mobile panelists were free to sing the praises of competing smartphones such as Nokia and Research In Motion.

Timberland launches marketing campaign to drive mobile commerce

Published: September 15, 2009

Timberland Co. has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers who are passionate about outdoor activities.

Stitcher ad-supported streaming-audio app expands smartphone availability

Published: August 10, 2009

Stitcher, a provider of news and talk radio for smartphone users, is hosting ad campaigns by Audible.com and Nutrition 53 featuring both audio and banner ads.

Thomson Reuters reveals multi-pronged mobile strategy

Published: July 17, 2009

It is no surprise that Thomson Reuters' mobile strategy is a multichannel approach, since the company already has a WAP site and smartphone apps.