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Tag: Appboy

Total Results: 18

   Displaying: 1 - 10

How MapQuest spurred user profile completion with in-app push notifications
Published: August 29, 2016
MapQuest leveraged segmentation to incite its application users to add their home and work addresses into their profiles – which typically results in more engagement and brand loyalty – resulting in targeted users being 1000 percent more likely to take action upon receiving a push notification.
Emojis a missed opportunity for targeting 25-44 year olds: report
Published: July 15, 2016
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
Marketers size up in-app messaging to retain and monetize customers
Published: July 24, 2015
Marketers have been slow to embrace in-app messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
Published: January 14, 2015
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.
Microsoft, Facebook turn to standalone apps to combat user frustration
Published: December 2, 2014
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
Lack of TV-mobile ad integration will cost brands as holiday shopping begins
Published: November 20, 2014
Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.
Hyundai streamlines driving with Intelligent Assistant mobile app
Published: November 11, 2014
Hyundai is making driving even easier with the introduction of its Genesis Intelligent Assistant, a mobile application for Hyundai owners designed to save them time and offer convenience via capabilities such as an engine timer, remote defroster and Blue Link features.
Viacom’s Nickelodeon builds award show hype via digital book
Published: March 12, 2014
Viacom’s Nickelodeon is leveraging an iBook to give children an interactive experience leading up to the upcoming Kids’ Choice Awards.
Is the decline in loyal app user cost permanent?
Published: February 5, 2014
According to Fiksu’s December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
Marketers still overlook in-app ads, despite consumer behavior
Published: January 7, 2014
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel, but experts believe marketers are still behind in the game.
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