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Tag: Appboy

Total Results: 15

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Snapchat’s Our Story drives emotional brand connections with personalized, crowdsourced content
Published: January 14, 2015
While many sports marketers have flocked to social media application Snapchat’s “Our Story” feature to leverage crowdsourcing techniques and bring live events to large numbers of consumers, the strategy is likely to work well for brands in any sector as users appreciate seeing snippets of real experiences to fuel future participation.
Microsoft, Facebook turn to standalone apps to combat user frustration
Published: December 2, 2014
Brands such as Barnes & Noble, Microsoft, Facebook and Foursquare are creating a slew of standalone mobile applications targeting specific user groups with streamlined features to combat frustration with do-it-all apps.
Lack of TV-mobile ad integration will cost brands as holiday shopping begins
Published: November 20, 2014
Marketers are unsure how to integrate television and mobile to engage multitasking consumers, a deficiency that could result in missed purchasing opportunities as the crucial holiday selling season ramps up.
Hyundai streamlines driving with Intelligent Assistant mobile app
Published: November 11, 2014
Hyundai is making driving even easier with the introduction of its Genesis Intelligent Assistant, a mobile application for Hyundai owners designed to save them time and offer convenience via capabilities such as an engine timer, remote defroster and Blue Link features.
Viacom’s Nickelodeon builds award show hype via digital book
Published: March 12, 2014
Viacom’s Nickelodeon is leveraging an iBook to give children an interactive experience leading up to the upcoming Kids’ Choice Awards.
Is the decline in loyal app user cost permanent?
Published: February 5, 2014
According to Fiksu’s December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
Marketers still overlook in-app ads, despite consumer behavior
Published: January 7, 2014
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel, but experts believe marketers are still behind in the game.
Target specific audience for app success: report
Published: January 2, 2014
As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.
Urban Outfitters drives mobile engagement with news feed strategy
Published: December 4, 2013
Urban Outfitters has added a news feed to its mobile application to encourage repeat visits and help consumers stay up to date with the retailer’s happenings.
Nike boosts Thanksgiving campaign via rewards-based mobile ads
Published: November 27, 2013
Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications.
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