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Tag: Appboy

Total Results: 11

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Viacomís Nickelodeon builds award show hype via digital book
Published: March 12, 2014
Viacomís Nickelodeon is leveraging an iBook to give children an interactive experience leading up to the upcoming Kidsí Choice Awards.
Is the decline in loyal app user cost permanent?
Published: February 5, 2014
According to Fiksuís December indices, the average cost per loyal application user saw a slight decrease of 4 cents as opposed to the usual jump around the holidays, suggesting marketers are getting smarter about how they spend their acquisition dollars.
Marketers still overlook in-app ads, despite consumer behavior
Published: January 7, 2014
As consumers spend more time within mobile applications, marketers are beginning to understand the opportunity of in-app advertising and throwing more money behind the channel, but experts believe marketers are still behind in the game.
Target specific audience for app success: report
Published: January 2, 2014
As the mobile application market matures, marketers will need to hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.
Urban Outfitters drives mobile engagement with news feed strategy
Published: December 4, 2013
Urban Outfitters has added a news feed to its mobile application to encourage repeat visits and help consumers stay up to date with the retailerís happenings.
Nike boosts Thanksgiving campaign via rewards-based mobile ads
Published: November 27, 2013
Nike is building up awareness and mobile sales for its products with a new advertising campaign that rewards consumers for using mobile applications.
Folgers reinforces brand messaging with alarm app
Published: October 8, 2013
Folgers has released a new alarm clock application to help consumers connect to the best part of waking up in a new way.
Sesame Street releases app that serves situation-specific games
Published: September 24, 2013
Sesame Workshop, the producers behind Sesame Street, launched a new mobile application that provides users with one of more than 150 games to play based on the situation and location of a user.
IOS apps risk rankings drop without focus on post-download engagement
Published: August 29, 2013
With rumors that Appleís App store is shifting its algorithms to prioritize application engagement over download rates, it is more important than ever for marketers to focus on engaging consumers after the initial app download.
Marketers favor in-app messages over push notifications for contextual content
Published: August 19, 2013
Push notifications and in-app messaging go hand-in-hand together, but it seems some marketers are relying more heavily on in-app messages these days to tackle some of the limitations from push notifications.