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Tag: Apple


Total Results: 1030

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Mobile Minutes: Apple Watch apps; Spotify subscribers; BlackBerry’s IoT strategy; mobile at work
Published: January 13, 2015
Today in mobile marketing - Slick, useful apps put the wow in Apple Watch; Spotify tops 15 million paid subscribers; A look at BlackBerry's Internet of Things strategy; 4 data-backed reasons to use mobile in the workplace.
Hardware makers love wearables, but consumers are perplexed
Published: January 6, 2015
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile
Published: January 5, 2015
An increasingly thorny issue facing mobile platforms and marketers is how to manage the escalating expectations of consumers who see their smartphones as capable of meeting a growing array of needs.
Capital One showcases Apple Pay’s ease in new TV commercial
Published: January 2, 2015
Capital One debuted a new television commercial on New Year’s Eve, highlighting how easy it is to make a purchase using Apple Pay and the Capital One credit card.
New Apple devices prompted surge in device activations, app usage in 2014: report
Published: December 31, 2014
Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and Flurry.
How marketers can leverage revamped iOS notification widget
Published: December 18, 2014
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
Mobile security advances, but threats still loom
Published: December 11, 2014
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.
Kiip integrates Apple Pay with rewards-based ads for direct sales
Published: December 11, 2014
Kiip is the first mobile advertising platform to integrate Apple Pay, enabling brands to make their rewards for engaging with an ad instantly redeemable.
Mobile Minutes: Instagram; Apple and IBM; Google Hangouts; Facebook
Published: December 11, 2014
Today in mobile marketing - Instagram crosses 300 million users, edges past Twitter; Apple and IBM just showed everyone the future of enterprise; Google Hangouts app offers quick answer to ‘Where R U?’; Facebook challenges Twitter with savvy update to trending topics.
2014’s breakout mobile marketing tactics include mobile acquisition, app install ads
Published: December 4, 2014
With brands and retailers ramping up their marketing strategies during the holidays and mobile traffic making a significant jump, two tactics leaping to the forefront are mobile acquisition and app install ads.
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