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Tag: Apple


Total Results: 1167

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Mobile Minutes: New tactics; Twitter buys Magic Pony; Walmart’s Chinese ecommerce business; Apple’s app winners
Published: June 21, 2016
Today in mobile marketing – Advertisers try new tactics to break through to consumers; Twitter buys Magic Pony Technology to expand in machine learning; Walmart in talks to sell Chinese ecommerce business to JD.com; Meet Apple's 12 best app winners.
Apple Pay digital ads fuel 26pc uptick in vending machine transactions
Published: June 20, 2016
Smartphone shoppers that are shown digital ads promoting Apple Pay compatibility at point-of-sale locations are more likely to complete a transaction using their mobile devices and will potentially spend more money, according to a study conducted by USA Technologies.
Mobile Minutes: Google revs AI; Samsung buys Joyent; Apple user habits; YouTube’s free video ads
Published: June 17, 2016
Today in mobile marketing – Google revs its AI engines; Samsung acquires cloud company Joyent; Apple’s tries to peek at user habits without violating privacy; YouTube starts producing free video ads for small businesses.
Mobile Minutes: Net neutrality upheld; Facebook embraces maps; Apple’s wraparound display; Google’s enterprise tools
Published: June 15, 2016
Today in mobile marketing – FCC's Net neutrality rules upheld by court in key legal win; Facebook to put maps in ads, measure store visits; Apple patents show future iPhone could have a wraparound display, augmented reality; Google goes after SharePoint with new enterprise tools.
Apple’s new messaging, voice opportunities are significant, if uninspired
Published: June 14, 2016
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
Should apps convert to subscription model as Apple, Google rethink revenue sharing?
Published: June 10, 2016
There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber's advance scheduling
Published: June 10, 2016
Today in mobile marketing – Snapchat says more than two-thirds of video ads play with sound on; Facebook rolls out 360 photos in newsfeed with option to view in virtual reality; Apple case against Samsung should go back to lower court: Justice Department; Uber says you can schedule a ride up to 30 days in advance.
Mobile Minutes: Snapchat movie; Apple Pay’s struggles; Grab, Lyft hook up; Facebook Messenger adds emojis
Published: June 3, 2016
Today in mobile marketing – First movie filmed on Snapchat, Sickhouse starring Andrea Russett, debuts on Vimeo; Early days, but Apple Pay struggles outside US; Grab, Lyft hook up ride-sharing apps as anti-Uber effort widens; Facebook Messenger adds more diverse emojis.
Mobile Minutes: Monetizing digital assistants; Google for GIFs; Snapchat overtaking Twitter; Automakers fear Apple
Published: June 1, 2016
Today in mobile marketing – How Alexa, Siri and Google Assistant will make money off you; A Google for GIFs? How Giphy plans to turn GIFs into big business; Snapchat may already be bigger than Twitter, leaked data suggests; Why automakers should fear Apple, not Tesla.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue
Published: May 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
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