Tag: Apple

Total Results: 391

HTC declares war on Apple

Published: March 19, 2010

HTC Corp. disagrees with Apple's legal actions against it and has announced plans to fight till the death.

MillerCoors targets health-conscious consumers with social mobile app

Published: March 19, 2010

Brewing giant MillerCoors has launched the MGD 64 Pedometer, an iPhone application that combines the functionality of a pedometer with the social networking of Facebook.

Absolut Vodka gets spirited with Drinkspiration app

Published: March 17, 2010

Absolut Vodka has expanded Drinkspiration, an app combining the latest mobile technology with GPS, Twitter and Facebook, to Google�s Android OS to create buzz among mobile consumers.

Levi�s taps mobile to engage trendsetting music fans

Published: March 16, 2010

The Levi�s/Fader Fort application for iPhone and Android launched just in time for South by Southwest 2010 with the goal of engaging festival attendees and trendsetting music fans.

Nationwide Insurance runs multichannel campaign to promote Cartopia app

Published: March 12, 2010

Nationwide Insurance is running a multichannel advertising campaign to promote its second application for the iPhone and iPod Touch, Cartopia.

Apple iPad: game-changer or just another screen?

Published: March 11, 2010

In the wake of a television campaign during the Oscars, buzz is building in anticipation of the Apple iPad�s impending release on April 3. But will it live up to the hype?

Miller Lite uses mobile to court basketball fans during March Madness

Published: March 10, 2010

MillerCoors has added to its iPhone portfolio with a new application called Tip �n Spin launched to coincide with March Madness and the NCAA basketball tournament.

Apple sues HTC for patent infringement

Published: March 3, 2010

Apple filed a lawsuit against HTC for allegedly infringing on 20 Apple patents related to the iPhone's user interface, underlying architecture and hardware.

Disney targets families with Craft Finder app

Published: March 1, 2010

Disney launched the free app �Craft Finder: Great Crafts from Disney FamilyFun� for iPhone and iPod touch to encourage mothers and children to engage with the brand in a new way.

NBC Universal�s Telemundo unveils first local Spanish TV apps

Published: February 25, 2010

NBC Universal�s Telemundo Television Station Group, a producer of Hispanic content in the U.S., has launched a group of iPhone applications for local Spanish-language TV stations.