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Tag: Apple


Total Results: 1193

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Golden age of Fitbit is ending, marketers need to adapt
Published: February 15, 2017
Fitness wearable manufacturer Fitbit is planning to lay off 6 percent of its staff after a dramatically disappointing holiday quarter, while the Apple Watch saw its best sales quarter, meaning marketers who cater to wearables need to adjust their strategies.
Applebee's puts mobile messaging twist on classic sweepstake formula
Published: February 8, 2017
Applebee’s is working with Pepsi and the hosts of ESPN’s “Mike & Mike” for a new social campaign that leverages messaging to let customers win exclusive prizes.
Mobile Minutes: NY Times removed from App Store; Intel's 5G modem; Apple SoftBank investment; Tech and humanity
Published: January 5, 2017
Today in mobile marketing - Apple removes New York Times apps from iTunes store in China; Following Qualcomm, Intel announces 5G modem for phones and self-driving cars; Apple invests $1B in SoftBank Vision Fund; Top 10 tech trends transforming humanity.
How retailers can get the most out of Apple's iMessage update
Published: December 21, 2016
By Bobby Gill

The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.

Mobile Minutes: Apple’s MacBook Pro; Facebook's memorials; Texting cows; Cheetah Mobile goes to Europe
Published: November 15, 2016
Today in mobile marketing – Apple’s new MacBook Pro: fast and light, but not for everyone; Facebook temporarily killed off a lot of its users; Your milk may soon come from cows that can text; Multi-billion Cheetah Mobile making move into Europe.
Mobile Minutes: T-mobile a target; Silicon Valley gives up on cars; AT&T streaming; Big numbers for ride hailing
Published: October 26, 2016
Today in mobile marketing – T-Mobile seen as top target following AT&T-Time Warner deal; Silicon Valley decides it’s just too hard to build a car; AT&T will launch $35-per-month streaming TV with 100+ channels; Huge numbers for ride-hailing companies.
Mobile Minutes: Samsung's woes, Apple's gain; IoT security; Microsoft Surface success; Time Warner and AT&T
Published: October 25, 2016
Today in mobile marketing – Apple hopes to benefit from Samsung smartphone woes; A new era of Internet attacks powered by everyday devices; Forget MacBook Pro competition, Microsoft's Surface has found success; Time Warner, AT&T shares fall amid concerns over deal clearance.
Mobile Minutes: Apple's AI push; IBM Watson; Samsung's new chips; Apple self-driving car
Published: October 18, 2016
Today in mobile marketing – This mysterious chip in the iPhone 7 could be key to Apple's AI push; IBM is counting on its bet on Watson, and paying big money for it; Samsung Elec says it started mass production of 10-nanometre chips; Will car manufacturers want in on Apple's self-driving system?
Mobile Minutes: Facebook's Slack competitor; Salesforce considers Twitter acquisition; Samsung v. Apple
Published: October 11, 2016
Today in mobile marketing – Facebook rolls out workplace service to compete with Slack; Salesforce still mulls bid for Twitter as shareholders resist: sources, Samsung halts Galaxy Note 7 production as battery problems linger; Samsung, Apple headed for Supreme Court showdown.
Memo to Apple: When delight becomes expectation, loyalty becomes uncertain
Published: October 3, 2016
By Robert Passikoff

Every year Apple met, set or exceeded consumers’ expectations for their ideal smartphone. And doing that kept consumers loyal and the brand very profitable. QED. Quod erat demonstrandum. But then the competition reset category expectations.

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