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Tag: Apple


Total Results: 966

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Mobile Minutes: Apple TV, Google Glass, no-poaching pact, China
Published: March 26, 2014
Today in mobile marketing - Don't think an Apple TV service will let you cut ties with Comcast; Google Glass to get makeover from Ray-Ban, Oakley; Sandberg says Facebook rebuffed Google no-poaching pact; China set to cap transfers using mobile-payment services.

Apple’s Healthbook could overhaul doctor-patient relationship
Published: March 19, 2014
Apple appears to have set its sights on overhauling how consumers not only monitor their own health and fitness, but also how they communicate such information to healthcare professionals.

What is Apple’s commerce and payments strategy?
Published: March 13, 2014
By Tim Dunn

Apple has made big leaps forward in the past by owning entire ecosystems, and the payments space has so many historically entrenched players that displacing them would be difficult.

Going vertical while still staying open source will be key to Google winning Android wars
Published: February 28, 2014
By Jason Baptiste

The problem is that Android is not controlled by one single manufacturer, not even Google, since it is open source software. So who then is going to win the Android war?

How to prepare your brand for 2017
Published: January 30, 2014
By Dan Hodges

I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.

Apple’s efforts to boost iPhone meet with mixed results
Published: January 28, 2014
Despite Apple selling 51 million iPhones - a new quarterly record - during the last three months of 2013, the company’s share of the overall smartphone market is declining, suggesting it needs to tinker more aggressively with the design and positioning of its signature device.
How Apple plans to dominate mcommerce
Published: January 23, 2014
Apple’s newest patent foreshadows an unsurprising attempt at monopolizing the mobile commerce space with its own technology, iBeacon.
IOS vs. Android: What to expect in 2014
Published: December 30, 2013
While holiday mobile usage trends underscore iOS’ continued strength in supporting engagement, the increasingly robust Android user base points to the growing urgency surrounding the need to finally solve the equation for driving meaningful interactions with these users.

Allrecipes spins out Dinner Spinner recipe app update
Published: December 19, 2013
Allrecipes recently updated its Dinner Spinner application to integrate with Apple's iOS 7 and consumers' mobile devices.

Can Apple loosen reins enough for RTB play to succeed?
Published: December 18, 2013
Apple continues to cast around for a meaningful mobile advertising strategy, with recent reports suggesting it will give up some of its tightly-held control over the iOS ecosystem by introducing a real-time bidding platform while also pushing iTunes Radio ads.

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