Tag: Apple App Store

Total Results: 27

A new mobile metric: RVC = Rank Vs. Competition

Published: April 15, 2011

By Adam Grenier

The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.

Nike+ GPS shows new route for location-based apps

Published: September 9, 2010

Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.

Netflix bolsters mobile strategy with expanded streaming service

Published: August 30, 2010

Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform.

H&M to drive traffic in-store with first app

Published: August 20, 2010

Apparel and accessories retailer H&M has launched its first mobile application to encourage brand awareness and drive foot traffic to its store locations.

Ford House museum targets younger consumers with iPhone application

Published: August 19, 2010

The Edsel & Eleanor Ford House is looking to attract young visitors to its historic property with a video-heavy mobile application.

National Geographic apps not yet driving sales beyond mobile: panelist

Published: August 18, 2010

NEW YORK – The National Geographic Society’s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.

Fox Business broadcasts bold app strategy with iPad offering

Published: August 16, 2010

Cable television channel Fox Business Network is kicking its application strategy into high gear with the expected launch of an iPad application.

Wrigley's Juicy Fruit drives brand engagement via humorous iPhone app

Published: August 12, 2010

Wrigley's chewing gum brand Juicy Fruit is driving brand engagement with an iPhone application called “Juicy Fruit Sweet Talk.”

Dish Network to stream live video via iPad app

Published: August 11, 2010

Satellite television provider Dish Network has rolled out a version of its Remote Access application for the iPad with plans to include live video streaming by September.

CBS' CNet signals aggressive app strategy with first iPhone offering

Published: August 5, 2010

CBS-owned technology news Web service CNet has launched a free, ad-supported application for the iPhone called CNet News.