Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Apple App Store


Total Results: 27

   Displaying: 1 - 10

A new mobile metric: RVC = Rank Vs. Competition
Published: April 15, 2011
By Adam Grenier

The shallow “get to the Top 10” strategy is no longer a universal solution. Do not get me wrong – it is still a viable answer for many marketers.

Nike+ GPS shows new route for location-based apps
Published: September 9, 2010
Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.
Netflix bolsters mobile strategy with expanded streaming service
Published: August 30, 2010
Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform.
H&M to drive traffic in-store with first app
Published: August 20, 2010
Apparel and accessories retailer H&M has launched its first mobile application to encourage brand awareness and drive foot traffic to its store locations.
Ford House museum targets younger consumers with iPhone application
Published: August 19, 2010
The Edsel & Eleanor Ford House is looking to attract young visitors to its historic property with a video-heavy mobile application.
National Geographic apps not yet driving sales beyond mobile: panelist
Published: August 18, 2010
NEW YORK – The National Geographic Society’s line of free and premium mobile applications are not yet driving sales in other channels, according to an executive at the Digiday:Apps conference.
Fox Business broadcasts bold app strategy with iPad offering
Published: August 16, 2010
Cable television channel Fox Business Network is kicking its application strategy into high gear with the expected launch of an iPad application.
Wrigley's Juicy Fruit drives brand engagement via humorous iPhone app
Published: August 12, 2010
Wrigley's chewing gum brand Juicy Fruit is driving brand engagement with an iPhone application called “Juicy Fruit Sweet Talk.”
Dish Network to stream live video via iPad app
Published: August 11, 2010
Satellite television provider Dish Network has rolled out a version of its Remote Access application for the iPad with plans to include live video streaming by September.
CBS' CNet signals aggressive app strategy with first iPhone offering
Published: August 5, 2010
CBS-owned technology news Web service CNet has launched a free, ad-supported application for the iPhone called CNet News.