Tag: Apple iPhone

Total Results: 16

Buick to raise awareness of scholarship program via Verizon iPhone ads

Published: February 15, 2011

General Motors Co.-owned Buick is relying on mobile advertising via Apple’s iPhone for Verizon Wireless to generate buzz around its Buick Achievers Scholarship Program.

Ford Sync Destinations mobile app predicts best departure times

Published: January 3, 2011

Owners of 2010 and 2011 Ford Sync-equipped vehicles that are traffic-, directions- and information-capable can download a free smartphone application designed to make it easy for them to get to where they need to go.

Gear up for Web 3.0

Published: June 22, 2009

In 2007 the iPhone's launch forever changed the nature of mobile marketing, Web and content consumption. Expect 2009 to be yet another catalyst year, especially for the Web.

AT&T, Apple to corporate world: iPhone is business-friendly

Published: April 20, 2009

Notice the back cover of the April 27 issue of Fortune magazine? It's one of the smartest print ads created in a long time. And it's one reason why the BlackBerry folks can't gloat anymore.

Procter & Gamble’s Charmin brand runs first mobile sponsorship

Published: April 10, 2009

Procter & Gamble Co.'s Charmin, the nation's No. 1 toilet paper brand, debuted its first mobile sponsorship, working with bathroom directory SitOrSquat on its site and mobile applications.

MySpace goes in for major mobile makeover

Published: February 18, 2009

Social network MySpace has launched a new, more integrated and optimized mobile Web site for the 20 million worldwide members accessing it every month.

Relaunched Financial Times mobile site identifies user profiles

Published: January 29, 2009

The Financial Times, one of the leading financial newspapers worldwide, has relaunched its mobile Web site with better reader identification capability.

Retail giants use TradeStone mobile app to communicate with suppliers

Published: January 13, 2009

TradeStone Software is helping retailers arm their workforce on-the-go.

Walmart deal for iPhone sales boosts mobile Web and commerce

Published: December 29, 2008

Walmart Stores Inc.'s decision to sell the Apple iPhone is the best possible route to introduce the mobile Web, mobile marketing and mobile commerce to the masses.

Issues with smartphone user adoption

Published: December 10, 2008

By Dilip Dand

Media has showered lavish attention on smartphones, praising the various features of these devices. The early adopters, including yours truly, have drunk the Kool-Aid on this ad nauseam.