Tag: Apple iPhone

Total Results: 16

A rethink on smartphone positioning

Published: December 1, 2008

The BlackBerry Storm got slammed last week for failing to live up to the expectations of some in the media. It's only a matter of time before manufacturers realize it's not just about the touch screen.

Adoption of smartphones drives mobile search usage: Study

Published: November 14, 2008

The popularity of Apple's iPhone, RIM's BlackBerry, the T-Mobile G1 and other smartphones is driving an increase in mobile local search activity -- a huge opportunity for marketers.

North American mobile phone market approaches saturation, warns Forrester

Published: August 21, 2008

The North American mobile phone market is fast approaching saturation, particularly within the Generation Y consumer group.

How will Apple's iPhone 3G affect mobile marketing?

Published: July 11, 2008

Today's launch of the iPhone 3G will have a huge impact on the mobile marketing industry as a whole, especially in terms of targeting Apple-savvy consumers.

Apple iPhone usage of Wi-Fi grows: AdMob report

Published: May 15, 2008

Data from the AdMob Mobile Metrics Report shows that network ad impressions increased 1.6 percent in April compared with March, but requests were down 0.4 percent.

Google rightly throws weight behind mobile banners

Published: April 28, 2008

It took some time but Google finally bellied up to the bar: The search giant's move to offer banners for mobile extends the life of an ad unit that refuses to die.