Tag: Apple

Total Results: 822

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Kindle Fire’s light dims as sales, distribution troubles arise

Published: May 8, 2012

Kindle Fire's share of the tablet market plummeted to just more than four percent during the first quarter, down significantly from the 16.8 percent share it posted in the fourth quarter, according to IDC. The news follows Target’s announcement last week that it will stop carrying the Kindle Fire.

Dr. Pepper Snapple Group exec: Mobile increases sales, distribution

Published: May 4, 2012

NEW YORK – A Dr. Pepper Snapple Group executive at Aberdeen Group’s Retail and Consumer Markets Summit said that by equipping its employees with mobile handsets and tablets, the company is able to sell and distribute more products.

Why Google, Facebook won’t be able to repeat Apple’s iPhone success

Published: April 26, 2012

Smartphones can be an immensely profitable business – just look at Apple, which nearly doubled its profit in its second quarter based on strong iPhone sales. Wanting their own piece of the action, Google and Facebook are ramping up their smartphone strategies but could face challenges replicating Apple’s success.

Ad revenues could take a big hit as tracking issues continue

Published: April 26, 2012

App developers could see their advertising revenues drop by as much as 24 percent as a result of reported moves by Apple to phase out the use of a key mobile tracking tool, according to a new report from MoPub.

Apple's iPhone, iPad sales jump driven in part by lower price points

Published: April 25, 2012

Anticipation over Apple’s financial results reached new highs this week in light of the recent weakness that the company’s stocks have shown. However, once again Apple did not disappoint, reporting significant increases in iPhone and iPad sales.

Nokia posts another weak quarter as it fails to ignite smartphone sales

Published: April 20, 2012

Nokia continues to struggle, reporting another drop in shipments and sales during the first quarter of 2012. With the momentum continuing to gain behind iPhone and Android, it will likely take the rest of the year, if not longer, for Nokia to regain its lost footing.

Can the iPhone take all the credit for mobile marketing?

Published: April 17, 2012

Apple's iPhone opened up significant opportunities for marketers when it came on the scene in 2007 and since then numerous developments have led to new opportunities in terms of scale and reach.