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Tag: Apple


Total Results: 1158

   Displaying: 91 - 100

Tablet installed base escalates quickly even as sales stall out: Forrester Research
Published: July 14, 2015
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Android’s leap over Apple covers up an opportunity for marketers
Published: July 1, 2015
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
Taylor Swift’s snub of Apple a jarring note for free music streaming
Published: June 22, 2015
Taylor Swift’s refusal to put her most recent album on Apple’s upcoming music-streaming service could hand the maker of the iPod and creator of the iTunes music downloads library a setback in its efforts to remain relevant in the music business.
Apple Watch’s role in a data-driven advertising environment
Published: June 17, 2015
By Lara Mehanna

With the much-anticipated Apple Watch finally here, the discussion now turns to how this brand product and other wearables will not only fit into our personal daily routines but also how they will influence business.

Platform Pulse: Apple tries to kill mobile Web advertising
Published: June 15, 2015
After a brief respite, it was another big week for mobile platforms, with a bold move from Apple to block ads on the mobile Web while Twitter extended its messaging capabilities in an attempt to hold onto users and drive its monetization strategy.
Walgreens leverages Challenged app to focus social conversation
Published: June 10, 2015
Walgreens is unrolling a new wave of mobile offerings, including a collaboration with social competition application Challenged, an Apple Watch app with Pill and Refill Reminder features and the integration of its loyalty platform with Apple Pay.
Apple’s me-too Music service fails to address central issues
Published: June 9, 2015
Apple yesterday unveiled plans to own an even bigger part of the mobile user’s day at its annual conference for developers with a reinvigorated push into music, news and search, but many of the reveals seemed more me-too than groundbreaking.
Apple Watch developers fail at finding unique use case for wrist
Published: June 8, 2015
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
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