Welcome to Mobile Marketer. Skip directly to: main content, navigation, search box.

Tag: Apple

Total Results: 1036

   Displaying: 91 - 100

Mobile inspires new retail store designs that go beyond the Apple Store
Published: November 5, 2013
Mobile’s influence on the in-store experience extends beyond iPad point-of-sale systems and shopping applications, with retailers completely rethinking store design and merchandising to better meet the needs of the smartphone-equipped customer.

Google Wallet makes gains against Passbook in mobile loyalty
Published: November 4, 2013
As Google Wallet ramps up its efforts in loyalty programs, it is slowly inching towards the ranks of Passbook and giving the Apple alternative to mobile payments a run for its money.
Is Apple’s push into lower prices working?
Published: October 29, 2013
While Apple is selling more iPhones, the average selling price is on the decline, raising the question of how well its strategy to extend reach into lower-priced segments is working.
Apple has killed NFC. Next up: an Amex purchase?
Published: October 25, 2013
By Tim Dunn

With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.

Andrew Hsu: Invention of touch and what’s next
Published: October 23, 2013
By Gary Schwartz

Microsoft’s Bill Gates stood on the stage at the now-defunct Comdex show in Las Vegas in 2000 with his schoolboy smile, touting the new “tablet PC.” Penned on the tablet in Mr. Gates’ handwriting was “Tablet PC is SUPER COOL!” Behind the stage, a backlit sign read, “Experience the evolution.”

Apple’s new retail head to pave way for fusion of technology and fashion
Published: October 17, 2013
Apple’s recent hiring of the CEO from ultra-hip fashion brand Burberry to run its retail division points to the growing fusion of technology and fashion seen in the growth of wearable computing devices such as watches and eyewear.

Can Apple, Microsoft reinvent mobile businesses with phablets?
Published: October 16, 2013
As the rumors heat up that Apple is developing a phone-tablet hybrid that will compete head-on with Samsung, Microsoft and HTC, phablets are emerging as a way for manufacturers to jumpstart sales.
IOS threatened after court dismisses Apple's suit to protect developers
Published: October 3, 2013
The recent dismissal of Apple’s suit intended to protect developers from what it claims are unwarranted patent fees threatens to cut into developers’ profitability and, therefore, the vibrancy of the iOS ecosystem.

Mobile Minutes: Apple, Google, BlackBerry, FCC
Published: September 19, 2013
Today in mobile marketing: Apple's new iPhones offer several lessons; Google-owned retail stores could be revolutionary; BlackBerry gearing up for another round of layoffs; White House asks FCC to require mobile phone be unlocked.

Bluetooth-enabled mobile services threaten NFC with take-off
Published: September 18, 2013
There is growing excitement around Bluetooth technology and how it can support mobile users’ real-world activities. Apple’s iBeacon and PayPal’s Beacon are just the tip of the iceberg, with many more Bluetooth-enabled services expected over the coming year.
Please click here to download now!