Tag: Apple

Total Results: 822

Microsoft targets iPad users to expand Bing’s reach

Published: April 11, 2011

Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.

Android No. 1 but marketers must also target iOS, Windows Phone, BlackBerry

Published: April 11, 2011

Google’s Android will become the most popular mobile operating system in the world by the end of this year and will account for 49 percent of the smartphone market by next year, according to Gartner.

ESPN inks mobile TV distribution deal with Time Warner Cable, Verizon FiOS

Published: April 8, 2011

ESPN is teaming up with Time Warner Cable, Bright House Networks and Verizon FiOS TV on a mobile television initiative to increase the number of touch points between cable subscribers and the sports media giant.

Intersection of mobile and social means new advertising opportunities: panel

Published: April 6, 2011

NEW YORK – The intersection of mobile and social has driven results for NBCUniversal’s Bravo on the ratings side and has presented opportunities for new revenue streams via advertising.

Chevy Silverado sponsors The Weather Channel’s first four-screen premiere

Published: April 4, 2011

General Motors Co.’s Chevrolet Silverado is the launch sponsor of The Weather Channel’s “From the Edge with Peter Lik,” a show that premiered March 31 across television, online, Apple’s iPad and mobile.

Volvo sponsorship offers free live MLB.TV games for Apple iOS

Published: April 1, 2011

Automaker Volvo launched an exclusive sponsorship of Major League Baseball Advanced Media’s MLB.com At Bat suite of mobile applications in time for Opening Day.

Are Amazon’s spunky mobile plans meant to unseat Apple?

Published: March 31, 2011

Amazon’s debut of the Appstore for Android and Cloud Drive were the first major plays in the online retail giant’s game plan to become the biggest merchant of mobile content in the world.

Amazon has the keys to a mobile steamroller

Published: March 30, 2011

By Adam Grenier

While all sights have been locked in on Apple and Google to see how high the bar will be raised, Amazon has built what is arguably the best combination of products to be a force in the mobile marketplace.

Volkwagen blends print, mobile to enable virtual test drives

Published: March 29, 2011

Automaker Volkwagen is using an augmented-reality application to make its print campaign interactive and let mobile consumers take a virtual test drive of its new Passat model.

Coca-Cola expands global smartphone and tablet strategy

Published: March 28, 2011

Coca-Cola Co. continues to roll out applications for both smartphones and tablets in various markets as a key element of its global consumer engagement strategy, a company executive revealed.