Total Results: 1101Displaying: 11 - 20
- How app search optimization is about to change
- Published: August 25, 2015
- By Ed Chater
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
- Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser
- Published: August 24, 2015
- Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.
- Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat
- Published: August 21, 2015
- Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.
- Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
- Published: August 20, 2015
- Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention.
- Is Apple really a luxury-sector brand?
- Published: August 19, 2015
- By Lorre White
I take issue with mass marketers that have declared Apple merchandise as luxury products.
- How the Apple Watch changes consumer shopping behavior
- Published: August 18, 2015
- By Josh Marti
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
- Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
- Published: August 14, 2015
- Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.
- Tidal attracts Prince fans with exclusive rights to new album
- Published: August 11, 2015
- Musical artist Prince is releasing a new album exclusively on the streaming platform Tidal, helping to raise its profile as musicians become increasingly disgruntled with streaming services.
- Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
- Published: August 11, 2015
- Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online 'store’ for 'buy’ buttons; Facebook isn’t a real threat to YouTube … yet.
- Mobile Minutes: Moto G; US watch sales; Monthly Android fixes; Buying YouTube ads
- Published: August 10, 2015
- Today in mobile marketing – The Moto G has everything you could want in a $180 phone; Apple helps push U.S. watch sales to biggest drop in seven years; Google, Samsung to issue monthly Android security fixes; Google is going to limit the number of ways brands can buy YouTube ads.