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Tag: Apple


Total Results: 1077

   Displaying: 21 - 30

Snapple encourages fans to do the talking and showcase the brand
Published: May 15, 2015
Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.
Mobile Minutes: Apple's music service; Amazon's advertising platform; Walmart challenges Amazon; Uber lures Google exec
Published: May 15, 2015
Today in mobile marketing - Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.
Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

Apple primed to keep Apple Watch demand growing with strong Q2
Published: April 28, 2015
Apple’s strong fiscal second-quarter results set the stage for it to tackle the challenges of sustaining growth for its smartwatch and turning around the iPad.
Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
Published: April 27, 2015
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
The Bump gives birth to an Apple Watch app
Published: April 27, 2015
XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content.
How brands are getting Apple Watch apps right – and wrong
Published: April 24, 2015
Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.
WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients
Published: April 14, 2015
WebMD and HealthTap’s Apple Watch applications aim to leverage the fast-selling wearable’s notification functionality to guide on-the-go users to improve health and wellness, pointing to mobile’s potential to make personal management of medication and healthy lifestyle habits more efficient.
New York Times thinks small to reach readers on Apple Watch
Published: April 2, 2015
The New York Times’ crafting of one-sentence stories specifically for Apple Watch users will extend the newsgathering organization’s efforts to cater to individual consumers, a growing priority for mobile marketers in the publishing industry.
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