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Tag: Apple

Total Results: 1121

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Apple Watch app development slows as benefits prove elusive: report
Published: October 1, 2015
Marketers are taking a slower approach to developing Apple Watch applications as the benefits of doing so are not apparent yet, and those that do foray into the technology must set clear goals before jumping into production, according to new research from Strategy Analytics.
Apple Music attracts new advertising dollars to streaming music: report
Published: September 28, 2015
As the free trial period ends this week for the first Apple Music subscribers, the streaming service is attracting big brand advertisers, some that have not been in this space before, according to a new report from Xappmedia.
Mobile Minutes: Vertical video; Apple malware; Samsung Pay; Click fraud
Published: September 25, 2015
Today in mobile marketing – Vertical video pays off for Snapchat; Apple lists top 25 apps hit by malware; Samsung touts mobile payment success; The fake traffic schemes that are rotting the Internet.
Mobile Minutes: InMobi and APUS; Apple’s patent win; News Corp. buys Unruly; Uber rivals partner
Published: September 18, 2015
Today in mobile marketing – India's InMobi ties up with China's APUS to take on Google; Apple wins patent ruling against Samsung in U.S. appeals court; News Corporation to buy Unruly for up to $176 million; Uber rivals form international alliance.
Why E*Trade jumped at new complications functionality for Apple Watch
Published: September 11, 2015
With results for E*Trade’s Apple Watch application showing that the most popular features require the least navigation, the company quickly jumped at the opportunity to leverage the new complications functionality.
Mobile Minutes: Building 3D Touch; Twitter highlights; RadiumOne scandal; Journalists on Facebook
Published: September 11, 2015
Today in mobile marketing – How Apple built 3D Touch; Twitter experimenting with highlights; RadiumOne worked to save IPO amid scandal; Journalists can now broadcast live over Facebook.
Apple’s app story gets bigger with universal reach across iPhone, iPad, Apple TV
Published: September 10, 2015
In the latest reflection of how applications continue to gain influence, a series of announcements from Apple yesterday means that developers can create universal apps that save data across the new iPhone, iPad and Apple TV devices for a consistent and immersive user experience.
Mobile Minutes: Instagram to print; Apple’s stores; Twitter reorganizes; IPhone company
Published: September 4, 2015
Today in mobile marketing – Street Dreams magazine flips the script, bringing Instagram to print; Apple stores are about to change in this huge way; Twitter shuffles product team amid CEO search; The iPhone company.
Re/Max targets time-strapped home seekers via Apple Watch app
Published: September 1, 2015
Real estate brokerage service Re/Max is targeting time-strapped consumers looking for new homes by rolling out a new application for the Apple Watch that enables users to scroll through for-sale listings and agent contacts with the swipe of a finger.
Mobile Minutes: Android Wear compatibility; Twitter’s GIF tools; Apple’s ad blockers; Google Here
Published: September 1, 2015
Today in mobile marketing – Google's Android Wear smartwatches now work with iPhones; Twitter tests new GIF-making tools during VMAs with tweets from Taylor Swift, Big Sean; Apple’s ad blockers rile publishers; Google shut down a secret Google Maps project called Google Here.
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