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Tag: Apple


Total Results: 1094

   Displaying: 21 - 30

Mobile Minutes: Apple Watch sales; McDonald’s falls behind; Google Maps; Yahoo’s results
Published: July 23, 2015
Today in mobile marketing – Apple sells 4 million Watches: Study; McDonald’s falls behind competitors in app wars; Google Maps’ new timeline is a walk down memory lane; Yahoo's mixed results reflect costs of attracting new users.
IPhone, not Apple Watch, is Apple’s biggest success in latest quarter
Published: July 22, 2015
With iPhone sales showing renewed strength, it is the eight-year-old device, and not the newer Apple Watch, that is driving excitement for the brand, positioning it to create a virtuous circle of mobile experiences across content, utility and commerce.
How to pick the right music streaming platform partner
Published: July 21, 2015
The growing influx of music streaming platforms on mobile is requiring marketers to develop long-term advertising strategies that take into account the economic value of each customer and engage in cross-partnerships with an organic feel.
Why Apple Watch apps should be one-dimensional
Published: July 20, 2015
By Peter Skoromnyi

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

Google’s Eddystone has opportunity to take beacon leadership from Apple
Published: July 16, 2015
Google’s Eddystone could be a big step forward for beacons but, if Apple does not play along, this could potentially set the stage for another standards war.
Mobile Minutes: Streaming music payments; Verizon teams with Vice; Apple’s profits; Nokia’s mobile return
Published: July 15, 2015
Today in mobile marketing – Your streaming music payments are going where?; Vice shows to air on Verizon Mobile Internet TV service; Apple doesn’t sell all the phones. But it makes all the money; Nokia's return to mobile is 'complicated.’
Tablet installed base escalates quickly even as sales stall out: Forrester Research
Published: July 14, 2015
While the tablet market has plateaued, usage is expected to continue to grow, with company-owned tablets escalating at a much faster rate than the overall market, according to a new report from Forrester Research.
How to build a successful Apple Watch app
Published: July 14, 2015
By Christian Gaiser

While expectations vary over how it will sell, one analyst predicts that 20 million of the Apple Watches will be snapped up by year-end, making it the most popular smartwatch ever.

Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld
Published: July 2, 2015
Today in mobile marketing - Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.
Android’s leap over Apple covers up an opportunity for marketers
Published: July 1, 2015
Android’s regaining of its status over Apple’s iOS as the leading operating system gets attention that tends to obscure the existence of a multiple operating system environment that represents opportunity for marketers.
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