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Tag: Apple


Total Results: 1183

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Apple’s new messaging, voice opportunities are significant, if uninspired
Published: June 14, 2016
Apple has opened both Siri and iMessage to developers, taking advantage of the significant interest in voice-based services and next-generation messaging to attract marketers and breathe new life into the iPhone.
Should apps convert to subscription model as Apple, Google rethink revenue sharing?
Published: June 10, 2016
There could be a move away from paid downloads and in-application purchases as Apple and Google both sweeten the pot for subscription models, but whether or not this will be enough to attract premium content providers such as HBO is unclear.
Mobile Minutes: Snapchat video ads; Facebook 360 photos; Apple vs. Samsung; Uber's advance scheduling
Published: June 10, 2016
Today in mobile marketing – Snapchat says more than two-thirds of video ads play with sound on; Facebook rolls out 360 photos in newsfeed with option to view in virtual reality; Apple case against Samsung should go back to lower court: Justice Department; Uber says you can schedule a ride up to 30 days in advance.
Mobile Minutes: Snapchat movie; Apple Pay’s struggles; Grab, Lyft hook up; Facebook Messenger adds emojis
Published: June 3, 2016
Today in mobile marketing – First movie filmed on Snapchat, Sickhouse starring Andrea Russett, debuts on Vimeo; Early days, but Apple Pay struggles outside US; Grab, Lyft hook up ride-sharing apps as anti-Uber effort widens; Facebook Messenger adds more diverse emojis.
Mobile Minutes: Monetizing digital assistants; Google for GIFs; Snapchat overtaking Twitter; Automakers fear Apple
Published: June 1, 2016
Today in mobile marketing – How Alexa, Siri and Google Assistant will make money off you; A Google for GIFs? How Giphy plans to turn GIFs into big business; Snapchat may already be bigger than Twitter, leaked data suggests; Why automakers should fear Apple, not Tesla.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenue
Published: May 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Mobile Minutes: Apple Stores; Snapchat considers algorithm; Netflix launches Fast.com; YouTube’s VR plans
Published: May 20, 2016
Today in mobile marketing – Apple Stores get major makeover; Snapchat could be the next social app that is run by an algorithm; Netflix launches Fast.com to help customers check their Internet speed; YouTube’s plans for virtual reality: A dedicated app, content partnerships and 360-degree video ads.
Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads
Published: May 17, 2016
Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.
Mobile Minutes: Apple invests in Didi; AI tool Parsey McParseface; Weather Channel’s Local Now; Viral ads
Published: May 16, 2016
Today in mobile marketing – Apple investing $1B in Uber rival Didi; Google launched an AI tool that understands English...called Parsey McParseface; Weather Channel to launch app for its Local Now service: CEO; Digital publishers promise new ways to make ads go viral in the post-Web site era.
Mobile Minutes: Google answers Echo; Apple shortens app approvals; Walmart’s subscription shipping; MLB and VR
Published: May 13, 2016
Today in mobile marketing – Google’s answer to Amazon's Echo is code-named Chirp and is landing soon; Apple shortens app review times in push to boost service sales; Walmart changes 3-day shipping pilot to 2-day; Voices: Take me out to the VR may be MLB's new theme.
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