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Tag: Apple


Total Results: 1057

   Displaying: 21 - 30

Fashion-forward wearables will hamper mobile marketing: report
Published: March 2, 2015
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
Little Caesars laughs off Domino's focus on mobile ordering in TV ad
Published: February 23, 2015
Pizza chain Little Caesars is parodying how some of its competitors are putting a big focus on mobile technology in a new television ad that also pokes fun at the staged technology launches for which marketers such as Apple have become known.
Unilever beacon play serves up soup, engagement in online-offline blend
Published: February 9, 2015
A Unilever iBeacon program in Sweden that blended an outdoor sampling truck with a mobile coupon points to how consumer packaged goods companies are ramping up use of the technology to connect the online and offline worlds to drive sales as well as engagement.
How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Apple’s phablet-market longevity indicated by surging shipments
Published: January 30, 2015
Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
Mobile Minutes: Apple Watch apps; Spotify subscribers; BlackBerry’s IoT strategy; mobile at work
Published: January 13, 2015
Today in mobile marketing - Slick, useful apps put the wow in Apple Watch; Spotify tops 15 million paid subscribers; A look at BlackBerry's Internet of Things strategy; 4 data-backed reasons to use mobile in the workplace.
Hardware makers love wearables, but consumers are perplexed
Published: January 6, 2015
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile
Published: January 5, 2015
An increasingly thorny issue facing mobile platforms and marketers is how to manage the escalating expectations of consumers who see their smartphones as capable of meeting a growing array of needs.
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