Tag: Apple

Total Results: 785

Record-breaking iPhone 4S pre-orders reflect strength of Apple brand

Published: October 11, 2011

With pre-orders for the new iPhone 4S breaking previous records, consumers once again show that they will embrace new Apple products regardless of how the tech community receives them.

Why mobile marketers think Steve Jobs is irreplaceable

Published: October 7, 2011

Steve Jobs' death is reverberating throughout the mobile industry as executives consider his tremendous impact on the genesis of mobile marketing and whether there is anyone to carry on the torch.

Getting ready for Apple iOS 5: Platform updates and brands

Published: October 6, 2011

By Rob Banagale

If you are in charge of a mobile app or influence decision-making for a brand considering an app, you need to be aware of how platform updates such as the release of iOS 5 affect your plans.

Apple’s Steve Jobs passes away

Published: October 5, 2011

Steve Jobs, the man who led Apple to a phenomenal comeback from a near-death experience and went on to change the way consumers live, work and play, passed away Oct. 5 after a long spell of illness.

Apple iOS update poses challenges to existing apps in App Store

Published: October 5, 2011

While the anticipated iPhone 5 launch was missing from Apple’s announcements yesterday, the company did introduce a significant update to its mobile operating system as well as important pricing changes.

What you need to know about iOS5 and iPhone 4S features

Published: October 5, 2011

By Luke Janssen

The iOS 5 is being released midmonth along with the iPhone 4S and I thought that I would go through the key new features that I think will really change things.

Why almost everything that Apple’s PR machine does turns to gold

Published: October 3, 2011

By Vanessa Horwell

I started writing this article the morning after the media vultures started picking over Steve Jobs' resignation carcass. Why add more fuel to the Apple fire, I thought.

Energize iAd campaign highlights importance of music education

Published: September 26, 2011

Energizer has rolled out an iAd campaign to reach new and more relevant audiences to help further awareness of its partners

Amazon outranks Apple in brand loyalty

Published: September 13, 2011

Amazon has outranked Apple in the brand loyalty index, showing that it has a broader reach in terms of products, services and opportunities, according to new research by Brand Keys.

Amazon, RIM, Samsung: News briefs

Published: September 7, 2011

News briefs: Amazon tests new design in advance of possible tablet launch; RIM shareholder seeks sale of company, patents; German court again blocks Samsung tablet