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Tag: Apple


Total Results: 966

   Displaying: 31 - 40

Why Apple’s Passbook is a bigger must-have for marketers than ever
Published: September 17, 2013
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
Samsung beats Apple in meeting users' multitasking needs
Published: September 5, 2013
As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling users to multitask. Yet, Apple seems to be trailing Samsung in catering to this trend.
Snapple mobilizes Real Facts campaign via branded game
Published: September 5, 2013
Tea and juice brand Snapple has launched its first mobile and desktop branded application that builds on the brand's popular Real Facts to let consumers create a virtual conga line.
IOS apps risk rankings drop without focus on post-download engagement
Published: August 29, 2013
With rumors that Apple’s App store is shifting its algorithms to prioritize application engagement over download rates, it is more important than ever for marketers to focus on engaging consumers after the initial app download.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Samsung import ban presents no easy fix
Published: August 13, 2013
If Samsung is expecting the White House to veto a new product ban just like it recently did for Apple, it could end up disappointed, and face significant marketplace issues.

Some mobile patents lose bite as competitive weapon
Published: August 6, 2013
The veto of an import ban on older models of the iPhone is likely to deter some companies from bringing patent infringement cases in the competitive smartphone category. However, opinions are split on whether this will hinder or spur innovation.
How did Apple lose its edge in tablets?
Published: August 2, 2013
The past year has been a tough one for Apple, whose once-dominant role in tablets has shrunk significantly in the past 12 months to where the iPad accounted for just 28 percent of all tablet shipments in the second quarter, while Android devices had a 67 percent share.

Samsung Galaxy S III beats Apple's iPhone 5 in customer satisfaction: report
Published: July 31, 2013
Samsung’s Galaxy S III has taken the lead over Apple’s iPhone 5 in customer satisfaction, according to the American Customer Satisfaction Index.
Samsung’s success underpins Android’s growing importance for marketers
Published: July 29, 2013
With Samsung shipping two times-plus more smartphones during the second quarter than Apple, it is clear that Android is becoming just as important for marketers as iOS.

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