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Tag: Apple


Total Results: 1091

   Displaying: 31 - 40

Walgreens leverages Challenged app to focus social conversation
Published: June 10, 2015
Walgreens is unrolling a new wave of mobile offerings, including a collaboration with social competition application Challenged, an Apple Watch app with Pill and Refill Reminder features and the integration of its loyalty platform with Apple Pay.
Apple’s me-too Music service fails to address central issues
Published: June 9, 2015
Apple yesterday unveiled plans to own an even bigger part of the mobile user’s day at its annual conference for developers with a reinvigorated push into music, news and search, but many of the reveals seemed more me-too than groundbreaking.
Apple Watch developers fail at finding unique use case for wrist
Published: June 8, 2015
While marketers and developers have quickly embraced the Apple Watch, early user testing points to several challenges, something Apple is expected to address with the release of new tools at its Worldwide Developers Conference today.
Platform Pulse: What Google’s app indexing for iOS means for marketers
Published: June 1, 2015
Google’s I/O event for developers overshadows last week’s other mobile platform news, with the announcement that application indexing is now available for Google searches on iOS devices likely to have a significant impact on how users discover content and applications.
Snapple encourages fans to do the talking and showcase the brand
Published: May 15, 2015
Dr Pepper Snapple Group tea and juice brand Snapple is leveraging hashtags, viral video, social media and celebrity spokespeople to persuade fans and millennials to share why they love the brand, in an effort to gear up for its most popular season and further its image as a trusted customer-first brand in a highly competitive category.
Mobile Minutes: Apple's music service; Amazon's advertising platform; Walmart challenges Amazon; Uber lures Google exec
Published: May 15, 2015
Today in mobile marketing - Leak: Apple’s new streaming music service will resurrect the biggest Apple flop in years; Amazon unveils advertising platform for mobile-app developers; Walmart challenges Amazon with unlimited shipping service for $50 per year; Uber lures top Google executive and shifts David Plouffe’s duties.
Prepare to target users pairing the Apple Watch with their iPhones
Published: May 4, 2015
By Craig Palli

As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.

Apple primed to keep Apple Watch demand growing with strong Q2
Published: April 28, 2015
Apple’s strong fiscal second-quarter results set the stage for it to tackle the challenges of sustaining growth for its smartwatch and turning around the iPad.
Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
Published: April 27, 2015
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
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