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Tag: Apple


Total Results: 1019

   Displaying: 41 - 50

Apple sees opportunity in mobile-first business apps
Published: July 23, 2014
Apple anticipates further acceleration in the growth of its software-and-services business following its recent technology agreement with IBM as it focuses on mobile-first applications for business users of its iPad tablets.
How Apple's IBM partnership will help its consumer business
Published: July 17, 2014
While Apple is known for constantly thinking ahead in terms of the consumer, the brand will put a bigger focus on enterprise through a new collaboration with IBM, with both companies hoping to reimagine the use of mobile by businesses, address security threats and cause overall growth.
How sports leagues use iBeacons to complement in-stadium SMS
Published: July 16, 2014
Apple’s iBeacon technology increasingly excites marketers, especially those who see the technology as a way to drive responsive mobile experiences that delight visitors in sports stadiums and keep them loyal, but SMS still has an important role to play.
Apple’s iBeacon hardware plan seen expanding retailers’ reach
Published: July 15, 2014
Apple’s plan to develop hardware to complement its iBeacon technology could make the location-awareness technology available to a broader range of retailers, dramatically redrawing the marketing landscape.
How Google, Apple and Amazon try to own in-store shoppers
Published: July 10, 2014
With the significance of mobile’s role as an indispensable tool throughout a consumer’s daily activities beginning to emerge, the next battlefield for mobile dominance is the in-store shopper.
Google’s Android Auto envisions big role for smartphones in connected cars
Published: June 26, 2014
Android Auto, Google’s new connected car play that already has over 40 automaker partners, puts the smartphone front and center so that drivers can access the most up-to-date experiences without having to wait for automakers to bake it in.
Amazon woos developers for smartphone push but skepticism remains
Published: June 17, 2014
With rumors rampant that Amazon will launch a smartphone on Wednesday, the ecommerce giant is touting that its AppStore offerings have tripled per annum, but Amazon faces an uphill battle attracting developers and displacing competitive devices.
BlackBerry's QNX showcases connected car of future in automotive push
Published: June 10, 2014
A Canadian automotive supplier group recently unveiled an advanced connected vehicle that includes on-board technology such as hand gesture recognition, an alcohol sensor and a fleet communication system.
Apple’s iOS 8 pushes app interoperability for enhanced experiences
Published: June 3, 2014
Apple’s opening day for its annual Worldwide Developer Conference failed to generate the kind of excitement the brand needs but still included some noteworthy enhancements for applications, such as video walk-thrus in the App Store and better interoperability between apps.
Plain Jane wearables seek style infusion to drive consumer adoption
Published: June 2, 2014
With some of the first entries in the wearables category failing to set the world on fire, the next round of devices could feature a stronger fashion sense.

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