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Tag: Apple


Total Results: 1057

   Displaying: 41 - 50

Apple Watch set to become gatekeeper to the iPhone
Published: November 10, 2014
By Scott Townsend

On the smaller screen it will be harder to gain attention and spark engagement using tried-and-true methods of media buying and broadcast messaging.

Beacons and Apple Pay deliver stepped-up shopping experience
Published: November 7, 2014
By Timothy Perfitt

With token technology, fingerprint security and major bank partners, Apple may have finally cracked the mobile pay code.

Apple’s Reader View threatens marketers by hiding ads
Published: October 31, 2014
Apple is taking smartphone content consumption into its own hands with a new tool, explained in the Tips app, that hides Web page ads and removes all other clutter for easier reading.
Mobile Minutes: YouTube subscriptions; AT&T sued by FTC; T-Mobile results; Apple CEO
Published: October 29, 2014
Today in mobile marketer - YouTube considering paid subscriptions; AT&T sued by FTC for allegedly lying about mobile speeds; T-Mobile posts record subscriber growth but losses bigger than expected; Apple CEO fires back as retailers block Pay.
GPS, Apple Pay, iAds: Retailers' future solution in mobile marketing?
Published: October 24, 2014
Given the buzz around Apple Pay, Apple could decide to integrate iAds with the payment solution to help them catch on with merchants.
Apple’s strong 4Q sales point to embrace of broader market
Published: October 21, 2014
Apple’s strong fiscal fourth-quarter sales, paced by its iPhones and Mac computers, support views that the technology company is starting to be more broad-based.
Apple wows with Pay launch but disappoints with new iPads
Published: October 17, 2014
Apple, signaling its intention to own the mobile-wallet space, said its Apple Pay mobile payments system would begin Monday in time for holiday shopping, while unveiling the iPad Air 2 with high-tech camera features and the iPad mini 3.
Mobile Minutes: YouTube’s new studio; Snapchat photo leak; FBI on Apple, Google; Uber’s bad reviews
Published: October 14, 2014
Today in mobile marketing: YouTube takes Manhattan; Snapchat blames photo leak on unauthorized third-party apps; FBI director says Apple and Google are putting their customers beyond the law; Taxi companies want you to know Uber gets poor reviews. But so do the taxis.
Mobile know-how propels brand value of Apple, Google, Facebook: report
Published: October 10, 2014
A new report from Interbrand deems Apple and Google as the top two highest-value brands, reflecting the influence of mobile in today’s world of business.
Mobile Minutes: Snapchat eyes ads; Apps promote other apps; Apple announces new event; Foursquare using geotargeting ads
Published: October 10, 2014
Today in mobile marketing - Snapchat CEO Spiegel says untargeted advertising is coming soon; Roughly 75% of mobile app ads are just promoting other apps; Apple announces special event: 'It's been way too long'. Here's what to expect; Foursquare’s makeover favors ads as check-in buzz fades.
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