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Tag: Apple


Total Results: 1093

   Displaying: 41 - 50

Unilever's Degree races into Apple Watch marketing with fitness campaign
Published: April 27, 2015
Unilever's Degree deodorant brand is supporting its sponsorship of a new fitness application, Sweat This Not That, with a 30-day challenge on the Apple Watch, suggesting that brands are looking to wearables marketing to connect with consumers on an-going basis through everyday activities such as working out.
Platform Pulse: The week’s mobile news from Google, Facebook, Apple
Published: April 27, 2015
In the first installment of a new column dissecting the week’s platform developments to uncover the most significant news for mobile marketers, Google’s new algorithm favoring mobile-friendly sites looms large, but Facebook’s impressive numbers, including 800 million monthly active users on WhatsApp, could have just as big an impact for marketers in the long-term.
The Bump gives birth to an Apple Watch app
Published: April 27, 2015
XO Group pregnancy publication The Bump developed an application for the Apple Watch to better reach the new millennial mother with additional content.
How brands are getting Apple Watch apps right – and wrong
Published: April 24, 2015
Starbucks, Target and a plethora of other brands are marshaling mobile applications for the Apple Watch as the long-awaited wearable begins to ship today, offering the potential for new engagement and commerce opportunities.
WebMD, HealthTap apps leverage Apple Watch notifications for mobile patients
Published: April 14, 2015
WebMD and HealthTap’s Apple Watch applications aim to leverage the fast-selling wearable’s notification functionality to guide on-the-go users to improve health and wellness, pointing to mobile’s potential to make personal management of medication and healthy lifestyle habits more efficient.
New York Times thinks small to reach readers on Apple Watch
Published: April 2, 2015
The New York Times’ crafting of one-sentence stories specifically for Apple Watch users will extend the newsgathering organization’s efforts to cater to individual consumers, a growing priority for mobile marketers in the publishing industry.
What Apple’s new patent application for product packaging means
Published: April 2, 2015
By Andrew Davis

Apple wants to completely remove high-friction manual steps and replace them with one tap.

How brands and retailers should cast their social strategy for smartwatches
Published: March 24, 2015
The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Mobile Minutes: SXSW; Direct-buy media alliance; Unbundling pay TV; Snapchat’s growing pains
Published: March 19, 2015
Today in mobile marketing – Flying cars, tracking chips: The near future, from SXSW; CNN, Financial Times unveil online-ad deal to challenge Google; Unbundling pay-TV brings new questions; Snapchat doesn’t think it needs an adult like Facebook did.
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