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Tag: Apple


Total Results: 966

   Displaying: 41 - 50

Is window closing on Apple’s opportunity to renew brand?
Published: July 24, 2013
Apple is having a harder time making money from mobile even as smartphone and tablet use continues to grow, with similar difficulties being faced by other traditional desktop companies such as Microsoft and Google.

M&A activity accelerates around mobile ad technology
Published: July 22, 2013
The lazy days of summer have been anything but lazy when it comes to mobile mergers and acquisitions, with a handful of recent deals pointing to the growing importance of mobile advertising technology.

Google, Apple poised to square off in smart wearable devices
Published: July 11, 2013
The stamp of approval for wearable smart devices from Google and Apple means mass adoption could be in sight. While Google has the more revolutionary approach to smart wearable devices, Apple appears to be taking a more conservative route.


Amazon scores another win in battle over control of mobile content delivery
Published: July 11, 2013
Amazon.com has once again come out on top in the ongoing battle with Apple over control of mobile content delivery, with the ecommerce giant winning the right to position ebooks as a loss leader.

Amazon prevails in battle with Apple, can legally use “app store”
Published: July 10, 2013
Apple has given up its fight to claim exclusive rights to use the term “app store,” paving the way for Amazon and possible others to legally use the increasingly common name for a mobile application marketplace.

Can Tim Cook lead Apple to another iPod moment?
Published: July 10, 2013
By Vanessa Horwell

The only encouraging piece to Apple’s historical innovation might be its tendency not to invent, but to improve.

Smartphone sales weaken but not mobile marketing opportunities
Published: July 9, 2013
Suggestions that the high-end smartphone market is becoming saturated is bad news for handset makers such as Apple and Samsung. However, for marketers the news is only half bad as time spent on mobile devices continues to grow.

No more money, openness or innovation in mobile?
Published: June 25, 2013
By Gary Schwartz

There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.

Apple, Amazon “App Store” battle heads to court after settlement talks stall
Published: June 21, 2013
Apple’s allegations that Amazon is infringing its trademarks by using the term “App Store” will make its way to a courtroom in August after talks between the two companies failed to reach a settlement.

Apple's iAd drops minimum spend to $50 in bid to win over developers
Published: June 14, 2013
In a significant reworking of its iAd offering, Apple recently dropped the minimum spend to $50 and introduced self-service tools as it looks to open up the platform to a much wider base of potential advertisers.

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