Tag: Apple

Total Results: 907

How Apple's iOS 6 changes will affect mobile local search

Published: October 16, 2012

Apple’s newly released mobile operating system iOS 6 appears to be presenting local businesses with significant challenges in terms of having an efficient mobile local search strategy.

Is Apple screwing up location-based advertising opportunities?

Published: October 2, 2012

Apple is losing credibility with its latest maps malfunction, and as the ever-increasing dependency on mobile search continues to grow, the manufacturing giant needs to get its act together and make a bigger impact on its next attempt.

Cars.com exec: Mobile's value should be measured differently than desktop

Published: September 28, 2012

A Cars.com executive speaking during a Mobile Marketer webinar yesterday said that the success of mobile needs to be measured using different criteria than desktop.

Apple developer interest is strong, while Google faces growing challenges

Published: September 26, 2012

While Apple continues its reign as the platform of choice for developers, Google faces growing challenges as developers lose interest in Android and closely eye the new Apple Maps, according to a new report from Appcelerator.

Samsung scores highest for tablet marketing: study

Published: September 25, 2012

Samsung’s aggressive television marketing for its tablets appears to be paying off with the company’s ranking as the No. 1 tablet advertiser, according to a new study from Ace Metrix.

Will Apple's iPhone 5 boost mobile advertising with bigger screen?

Published: September 13, 2012

Apple's new iPhone 5 promises to give a boost to the company’s mobile advertising business by potentially putting the smartphone in more consumer hands and giving advertisers a larger screen for which to create.

Ben & Jerry’s taps iAd to help deliver rich brand experience

Published: September 13, 2012

Ice cream giant Ben & Jerry’s is relying on Apple’s iAd network to help promote its products, as well as drive trial and awareness.

How a music streaming service from Apple will affect the mobile industry

Published: September 11, 2012

With streaming music a quickly growing activity for mobile users, the news that Apple is interested in creating its own music streaming service a la Pandora and Spotify could have significant implications for these players as well Android, which presumably will not have access to the service.

Webinar on Sept. 27: What Apple’s offense means to brands, retailers and rivals

Published: September 10, 2012

Register for this free webinar Sept. 27 at 2–3 p.m. ET on what Apple’s offense means to brands, retailers and rivals. Hear experts from Cars.com, Forrester Research, Vibes and sponsor Mobile Marketing Association deep-dive into the issues.

Amazon gains, Apple loses in DOJ ebook price-fixing settlement

Published: September 10, 2012

It is likely that ebook prices will soon start dropping as a result of a settlement reached between the Department of Justice and several book publishers last week.