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Tag: Apple


Total Results: 1171

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Apple wants to mobilize Genius Bar via new app
Published: November 30, 2015
In the latest example of how marketers are trying to find the best way to support customer service via mobile, Apple is reportedly working on an application that would bring its renowned Genius Bar experience to users.
Mobile Minutes: Apple’s iOS programming language; Mobile-only bank Atom; Mobile-only Black Friday; Beacons still not big
Published: November 25, 2015
Mobile Minutes – Apple’s Swift iOS programming language could soon be in data centers; We can be as disruptive as Uber: Mobile-only bank; Some hot Black Friday deals mobile only; Apple's failed retail revolution: Beacons still won't be big on Black Friday.
Jaguar looks to Apple Watch to stay ahead on tech front
Published: November 20, 2015
British automaker Jaguar is betting on a different market sector to take off with its 2017 XE.
Mobile Minutes: Pandora buys Rdio; Apple Pay in Canada; Amazon targets procrastinators; Vice launches on Go90
Published: November 18, 2015
Today in mobile marketing ¬– Pandora Media to pay $75 million for assets of bankrupt Rdio; Apple Pay now available in Canada; Amazon's holiday shopping target: The procrastinator; Daily Vice show launches on Verizon’s Go90.
Mobile Minutes: Google, Facebook team up; Apple’s audiobooks probe; In-flight Wi-Fi; Marissa Mayer
Published: November 17, 2015
Today in mobile marketing – Google gets surprise ally in mobile-app search push: Facebook; German watchdog probes Apple and Amazon audiobooks agreement; Airplane Wi-Fi should soon be somewhat less awful; Marissa Mayer could leave Yahoo soon: SunTrust's Bob Peck.
For marketers, leveraging 3D Touch is not about when, but how
Published: November 16, 2015
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
YouTube’s Music app wields brawn, but user experience a challenge
Published: November 16, 2015
The fierce battle for mobile users’ music-listening time just intensified thanks to YouTube’s new standalone music application, which brings significant reach and crucial industry relationships, but faces a hurdle in the sheer breadth of available content.
Mobile ad blocking: Shifting the advertising paradigm
Published: November 13, 2015
By Spiro Mifsud

While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.

Mobile Minutes: Apple stumbles; Flipkart’s app-like site; Facebook Messenger and facial recognition; Amazon’s delivery
Published: November 11, 2015
Today in mobile marketing – Apple shares tumble on iPhone demand worries; With a mobile Web site like an app, Flipkart takes a swipe at Apple; Facebook brings face recognition to Messenger to speed up sharing; Amazon expands restaurant delivery service to Los Angeles.
Mobile Minutes: NBA and Verizon; Airbnb’s San Francisco victory; Apple’s 4-inch iPhone; Etsy struggles
Published: November 5, 2015
Today in mobile marketing – NBA teams up with Verizon on $400M marketing deal; San Francisco voters reject Airbnb Initiative; Apple to launch 4-inch iPhone in early 2016 ahead of iPhone 7 launch, leading analyst says; Etsy has an uphill battle to make artisanal mainstream.
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