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Tag: Apple


Total Results: 1167

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Mobile Minutes: Google, Facebook team up; Apple’s audiobooks probe; In-flight Wi-Fi; Marissa Mayer
Published: November 17, 2015
Today in mobile marketing – Google gets surprise ally in mobile-app search push: Facebook; German watchdog probes Apple and Amazon audiobooks agreement; Airplane Wi-Fi should soon be somewhat less awful; Marissa Mayer could leave Yahoo soon: SunTrust's Bob Peck.
For marketers, leveraging 3D Touch is not about when, but how
Published: November 16, 2015
Marketers need to tap into Apple’s 3D Touch now while it is still new, as the feature will eventually become a staple for consumers and the possibilities to connect and increase revenue are extensive.
YouTube’s Music app wields brawn, but user experience a challenge
Published: November 16, 2015
The fierce battle for mobile users’ music-listening time just intensified thanks to YouTube’s new standalone music application, which brings significant reach and crucial industry relationships, but faces a hurdle in the sheer breadth of available content.
Mobile ad blocking: Shifting the advertising paradigm
Published: November 13, 2015
By Spiro Mifsud

While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.

Mobile Minutes: Apple stumbles; Flipkart’s app-like site; Facebook Messenger and facial recognition; Amazon’s delivery
Published: November 11, 2015
Today in mobile marketing – Apple shares tumble on iPhone demand worries; With a mobile Web site like an app, Flipkart takes a swipe at Apple; Facebook brings face recognition to Messenger to speed up sharing; Amazon expands restaurant delivery service to Los Angeles.
Mobile Minutes: NBA and Verizon; Airbnb’s San Francisco victory; Apple’s 4-inch iPhone; Etsy struggles
Published: November 5, 2015
Today in mobile marketing – NBA teams up with Verizon on $400M marketing deal; San Francisco voters reject Airbnb Initiative; Apple to launch 4-inch iPhone in early 2016 ahead of iPhone 7 launch, leading analyst says; Etsy has an uphill battle to make artisanal mainstream.
Mobile Minutes: Financial Innovation Now; Twitter’s hearts; Google’s email bot; Candy Crush acquisition
Published: November 4, 2015
Today in mobile marketing – Apple Inc., Amazon, Google form lobby group to push biz-friendly tech legislation; Twitter replaces stars with hearts, but gets no love from users; Google's new email bot writes your replies; Activision Blizzard scoops up Candy Crush maker for $5.9B.
Mobile Minutes: Google’s Who’s Down?; T-Mobile’s iPhone win; Private tech investment; Apple’s indoor mapping app
Published: November 3, 2015
Today in mobile marketing – Google's new app asks: Who's Down?; Apple financing seen a boon for cheaper carriers like T-Mobile; As private valuations increase, returns shrink, study finds; Apple's secret app maps indoor locations using iPhone sensors.
Mobile Minutes: Walmart’s in-store pickup; Flipboard struggles; YouTube Red for music; Apple disputes antitrust decision
Published: October 30, 2015
Today in mobile marketing – Walmart bets on in-store pickup in holiday duel with Amazon; Flipboard, once-hot news reader app, flounders amid competition; YouTube Red a winner for killer music; Apple asks US Supreme Court to toss e-books antitrust decision.
What maturing smartphone market? Apple sells 48 million iPhones
Published: October 28, 2015
With Apple selling 22 percent more iPhones during its most recent quarter, driving a 36 percent increase in iPhone revenues, the company’s glory days appear to be far from over.
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