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Tag: Apple


Total Results: 1093

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How Apple’s iOS 8 changes the game for brands and retailers
Published: February 9, 2015
By Greg Weinger

Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.

Apple’s phablet-market longevity indicated by surging shipments
Published: January 30, 2015
Apple can be expected to remain in the market for large-screen smartphones that showcase richer advertising content for the foreseeable future, after record iPhone 6 Plus shipments in the fourth quarter drove the company to the top of the global smartphone vendor rankings for the first time, according to research reports.
IPhone 6 a success even as device proliferation threatens to undercut iOS
Published: January 28, 2015
While the iPhone 6 is a success, driving record quarterly sales for Apple, the company will find itself increasingly challenged to hold onto market share as the number of connected devices continues to proliferate.
Mobile Minutes: Apple Watch apps; Spotify subscribers; BlackBerry’s IoT strategy; mobile at work
Published: January 13, 2015
Today in mobile marketing - Slick, useful apps put the wow in Apple Watch; Spotify tops 15 million paid subscribers; A look at BlackBerry's Internet of Things strategy; 4 data-backed reasons to use mobile in the workplace.
Hardware makers love wearables, but consumers are perplexed
Published: January 6, 2015
Wearables’ ability to link with services from healthcare to business is a big trend at the International Consumer Electronics Show this year, even as new research suggests consumers struggle to use high-tech devices, raising questions for marketers.
IOS 8 lawsuit highlights challenge of managing escalating expectations on mobile
Published: January 5, 2015
An increasingly thorny issue facing mobile platforms and marketers is how to manage the escalating expectations of consumers who see their smartphones as capable of meeting a growing array of needs.
Capital One showcases Apple Pay’s ease in new TV commercial
Published: January 2, 2015
Capital One debuted a new television commercial on New Year’s Eve, highlighting how easy it is to make a purchase using Apple Pay and the Capital One credit card.
New Apple devices prompted surge in device activations, app usage in 2014: report
Published: December 31, 2014
Apple reigned supreme during the holiday months of November and December, with 51.3 percent of all device activations during Christmas linked to Apple and free iOS mobile applications breaking app download records, according to reports from Fiksu and Flurry.
How marketers can leverage revamped iOS notification widget
Published: December 18, 2014
As marketers begin to get a feel for iOS 8’s capabilities, it is clear that the software is an enabler for highly targeted and location-driven mobile marketing efforts, and marketers should take advantage by integrating their apps with features such as the notification widget.
Mobile security advances, but threats still loom
Published: December 11, 2014
While mobile payments security is improving – a trend that has not gone unnoticed by payments professionals or consumers – with even more enhancements on the horizon, the number of breaches could still increase before the situation improves.
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