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Tag: Apple

Total Results: 1105

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Apple strengthens stake in mobile ads via iTunes Radio expansion
Published: March 23, 2015
Apple is making a stronger stake in mobile advertising by expanding its programmatic network to iTunes Radio and enabling marketers to target Apple consumers with email and phone identifiers, proving that the technology company can compete with Spotify and other streaming services.
Mobile Minutes: SXSW; Direct-buy media alliance; Unbundling pay TV; Snapchat’s growing pains
Published: March 19, 2015
Today in mobile marketing – Flying cars, tracking chips: The near future, from SXSW; CNN, Financial Times unveil online-ad deal to challenge Google; Unbundling pay-TV brings new questions; Snapchat doesn’t think it needs an adult like Facebook did.
Mobile Minutes: Apple’s Web TV service; Nintendo goes mobile; Ford returns to Microsoft; Apple Pay fraud
Published: March 18, 2015
Today in mobile marketing - Apple plans Web TV service in fall; Nintendo joins smartphone era with plans for games, services; Ford turns back to Microsoft to build connected-car services; Pointing fingers in Apple Pay fraud.
How Apple could redefine luxury – or not
Published: March 16, 2015
By Tom Goodwin

The world is split into those who think watches are for telling the time and those who think that they are for telling people about yourself. It is this gulf that Apple needs to cross if it is to leap into the world of luxury.

How to build a notification strategy for Apple Watch, Android Wear
Published: March 13, 2015
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built.
Apple Watch: Marketers must raise game in battle for wrist
Published: March 10, 2015
Apple’s smartwatch will challenge marketers to find ways to deliver more concise, personal messages as consumers are drawn to a fashionable wearable with baked-in high-tech features that augers to jump-start the market.
Ad agencies, consultancies react to the Apple Watch
Published: March 10, 2015
By Columnists

Four leading ad agencies and consultancies react to the Apple Watch released yesterday. Will it put other wearables out of business or drive a stake through the luxury watch sector?

Sephora’s commitment to digital beauty leadership includes beacons, augmented reality - Mobile Commerce Daily
Published: March 9, 2015
Mobile Commerce Daily today - Sephora’s commitment to digital beauty leadership includes beacons, augmented reality; StubHub, Spotify partnership aims for more personalized mobile experience.
Fashion-forward wearables will hamper mobile marketing: report
Published: March 2, 2015
A projected boom in fashion-first wearables would impede short-term mobile marketing, Juniper Research said, turning up attention on Apple’s expected launch of its Apple Watch next month and its impact on tried-and-true marketing methods.
Apple risks marginalization if post-smartphone strategy fizzles
Published: February 23, 2015
Apple is feeling the pressure to extend its expertise into new product categories as smartphone sales slow, with augmented reality headsets and even connected cars at the top of the list of where it hopes to make a mark next.
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