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Tag: Apple


Total Results: 980

   Displaying: 61 - 70

Smartphone sales weaken but not mobile marketing opportunities
Published: July 9, 2013
Suggestions that the high-end smartphone market is becoming saturated is bad news for handset makers such as Apple and Samsung. However, for marketers the news is only half bad as time spent on mobile devices continues to grow.

No more money, openness or innovation in mobile?
Published: June 25, 2013
By Gary Schwartz

There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.

Apple, Amazon “App Store” battle heads to court after settlement talks stall
Published: June 21, 2013
Apple’s allegations that Amazon is infringing its trademarks by using the term “App Store” will make its way to a courtroom in August after talks between the two companies failed to reach a settlement.

Apple's iAd drops minimum spend to $50 in bid to win over developers
Published: June 14, 2013
In a significant reworking of its iAd offering, Apple recently dropped the minimum spend to $50 and introduced self-service tools as it looks to open up the platform to a much wider base of potential advertisers.

The Waze Craze: Why Google outbid Facebook, Apple to acquire the mapping service
Published: June 13, 2013
Google outbidding Facebook and Apple to acquire social mapping service Waze is the latest example of just how crucial location data is in the mobile space.

Sexy, but unimpressive: Apple fails to meet mobile expectations
Published: June 12, 2013
By Krishna Subramanian

Apple is not actually stepping up to deliver any game-changing products or features. It is just putting more makeup on the front end of a product, which will not drive sales.

Apple makes news with iOS 7, fails to excite
Published: June 11, 2013
With lots of news, but no real surprises revealed during the opening keynote for Apple’s annual developer’s conference, the manufacturing giant did little to dispel concerns that it is losing its innovative edge.

Apple dealt setback in patent battle with Samsung, faces import ban
Published: June 7, 2013
Apple is facing a probable import ban in the United States on earlier versions of the iPhone and iPad for allegedly infringing the South Korean handset manufacturer’s patents.

Apple bets on Internet radio to drive its ad revenues
Published: June 6, 2013
Apple hopes it can ramp up a mobile advertising strategy that has not exactly taken marketers by storm with a new focus on ads designed to reach Internet radio users.

IOS update alone not likely to give Apple much of a boost
Published: June 5, 2013
Apple will be looking to put the thrill back into its mobile strategy at next week’s annual conference for developers, where the company is expected to unveil an update for its mobile operating system and possibly a music subscription service.

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