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Tag: Apple

Total Results: 1019

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IOS threatened after court dismisses Apple's suit to protect developers
Published: October 3, 2013
The recent dismissal of Apple’s suit intended to protect developers from what it claims are unwarranted patent fees threatens to cut into developers’ profitability and, therefore, the vibrancy of the iOS ecosystem.

Mobile Minutes: Apple, Google, BlackBerry, FCC
Published: September 19, 2013
Today in mobile marketing: Apple's new iPhones offer several lessons; Google-owned retail stores could be revolutionary; BlackBerry gearing up for another round of layoffs; White House asks FCC to require mobile phone be unlocked.

Bluetooth-enabled mobile services threaten NFC with take-off
Published: September 18, 2013
There is growing excitement around Bluetooth technology and how it can support mobile users’ real-world activities. Apple’s iBeacon and PayPal’s Beacon are just the tip of the iceberg, with many more Bluetooth-enabled services expected over the coming year.
Why Apple’s Passbook is a bigger must-have for marketers than ever
Published: September 17, 2013
Many of the enhancements available in iOS 7 point to how Apple is addressing mobile wallets as enhancing the shopping experience with offers and in-store information rather than by enabling payments, where adoption has been slow.
Samsung beats Apple in meeting users' multitasking needs
Published: September 5, 2013
As consumers increasingly use mobile applications and mobile Web sites for a variety of everyday activities, marketers are focusing on enabling users to multitask. Yet, Apple seems to be trailing Samsung in catering to this trend.
Snapple mobilizes Real Facts campaign via branded game
Published: September 5, 2013
Tea and juice brand Snapple has launched its first mobile and desktop branded application that builds on the brand's popular Real Facts to let consumers create a virtual conga line.
IOS apps risk rankings drop without focus on post-download engagement
Published: August 29, 2013
With rumors that Apple’s App store is shifting its algorithms to prioritize application engagement over download rates, it is more important than ever for marketers to focus on engaging consumers after the initial app download.
Everything a marketer needs to know about mobile search
Published: August 26, 2013
By Matthew Capala

Mastering mobile search can seem like a daunting challenge at times, even for brands with the most established online presence. This is especially the case when mobile is a large part of your customer’s digital lifestyle.

Samsung import ban presents no easy fix
Published: August 13, 2013
If Samsung is expecting the White House to veto a new product ban just like it recently did for Apple, it could end up disappointed, and face significant marketplace issues.

Some mobile patents lose bite as competitive weapon
Published: August 6, 2013
The veto of an import ban on older models of the iPhone is likely to deter some companies from bringing patent infringement cases in the competitive smartphone category. However, opinions are split on whether this will hinder or spur innovation.
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