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Tag: Apple

Total Results: 966

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Adidas pushes miCoach Speed_Cell product through iAd
Published: January 29, 2013
Adidas is letting consumers achieve their 2013 fitness goals with an interactive iAd campaign that promotes its miCoach Speed_Cell product.

Does Wall Street have the knives out for Apple?
Published: January 24, 2013
Call it the Apple conundrum. While the company’s stock value dropped because the numbers were slightly below analysts' expectations, the manufacturing giant is selling more mobile devices than ever before and making money hand over fist. So why the disappointment?
What US marketers can learn from the Japanese
Published: January 22, 2013
By Sephi Shapira

So we all thought that the iPad, iPhone and other Apple products running on the famous iOS system was the brainchild of Steve Jobs. Think again.

4 ways to optimize for Apple’s Siri search
Published: January 15, 2013
By Jon Schepke

Searchers have been slow to fully use Apple's Siri, with only 11 percent choosing to use Siri for a search on their mobile device, instead turning to applications and mobile browsers.

Apple feels sting of intense competition
Published: January 14, 2013
As smartphones continue to evolve from a tech geek’s dream to more of a status symbol reaching a broader group of consumers, Apple is struggling to expand the reach of the influential, yet pricey iPhone.

4 tips for iOS 6 app store marketing
Published: January 11, 2013
By Ravi Kamran

The Apple App Store makeover because of iOS 6 includes some different features and functionality that will influence how users discover and engage with applications.

Apps still present significant opportunities for marketers
Published: January 8, 2013
As mobile continues to grow, marketers are beginning to explore emerging channels such as the mobile Web, video and social, but recent numbers from Apple point to the continued relevance of applications as a marketing vehicle.

IOS, Android, MetroPCS: News briefs
Published: January 8, 2013
News briefs – IOS accounts for more than half of smartphone sales: report; Android smartphones top Europeans’ wish lists.

Apple falls behind in innovating app distribution, discovery: report
Published: January 4, 2013
In an assessment of leading application distributors, Apple came out on top for its effective approach to monetization, large market share, large inventory and strict quality control. However, in terms of innovation, especially as it relates to app discovery, Microsoft bests Apple.

Amazon wins battle, but not war over "App Store” term
Published: January 3, 2013
Amazon has won a battle with Apple over the use of the term “App Store,” but the war is still to be fought with no decision yet over claims that the online retailing giant infringed Apple’s trademark.
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