Tag: Apple

Total Results: 907

Apple bares teeth in struggle for mobile dominance

Published: June 12, 2012

Apple is looking to hit Google where it hurts with a newly revamped maps service that could attract lucrative iOS users away from the search giant’s offerings.

Facebook, iOS play key roles in app marketplace

Published: June 11, 2012

While everyone is app happy these days, two pieces of new data point to the important role that both Facebook and iOS are playing in the app marketplace.

Apple, Motorola patent claims lack evidence of damages, trial canceled

Published: June 11, 2012

The trial in a patent infringement suit between Apple and Motorola Mobility that was scheduled to start today was canceled by the presiding judge, saying neither had established a right to relief.

Kindle Fire shipments tank but CTRs still strong

Published: June 6, 2012

Following a successful launch in the fourth-quarter of 2011, Amazon’s Kindle Fire was unable to maintain the momentum during the first quarter, with shipments dropping 80 percent. However, with higher click-through rates than the iPad, Amazon’s tablet still presents opportunities for marketers.

What role do networks play in mobile if major hardware makers have their own?

Published: June 4, 2012

With reports suggesting that Amazon wants to join other hardware makers such as Apple, Google and Samsung in owning a platform for selling and serving mobile ads, independent mobile ad networks are facing growing competition.

Apple, Coca-Cola successfully use mobile to drive brand value: study

Published: May 24, 2012

In a sign of the growing importance of mobile for large corporations' efforts to connect with consumers and drive sales, seven of the top 10 brands in a new ranking of the world’s most valuable brands are technology companies and telecommunications providers.

Facebook ramps up mobile app strategy in face of monetization fears

Published: May 11, 2012

While Facebook is making a significant push into mobile with a new app store, the social network giant also issued a warning that the number of users of its apps is growing quicker than the number of ads it is serving, potentially hampering its mobile strategy.

Financial Times shuts off iOS apps: Will others follow?

Published: May 9, 2012

The Financial Times recently said it plans to turn off its iPad and iPhone applications for good as the publisher moves to further embrace an HTML5-first strategy.

Kindle Fire’s light dims as sales, distribution troubles arise

Published: May 8, 2012

Kindle Fire's share of the tablet market plummeted to just more than four percent during the first quarter, down significantly from the 16.8 percent share it posted in the fourth quarter, according to IDC. The news follows Target’s announcement last week that it will stop carrying the Kindle Fire.

Dr. Pepper Snapple Group exec: Mobile increases sales, distribution

Published: May 4, 2012

NEW YORK – A Dr. Pepper Snapple Group executive at Aberdeen Group’s Retail and Consumer Markets Summit said that by equipping its employees with mobile handsets and tablets, the company is able to sell and distribute more products.