Tag: Applications

Total Results: 634

Testing mobile apps: QA can make or break project’s success

Published: May 16, 2013

By Tatyana Mahlaeva

Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.

Why would you hammer a screw?

Published: May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Johnson & Johnson taps photo sharing app to drive donations

Published: April 30, 2013

Johnson & Johnson has debuted a new mobile application that turns photo sharing into a way for consumers to conveniently contribute to important causes.

How conversion tracking for app marketing works

Published: April 30, 2013

By Gregory Kennedy

Understanding which channel is responsible for driving an application download is critical to managing resources and improving marketing effectiveness.

5 factors to consider when building an app

Published: April 26, 2013

By Marci Weisler

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.

Yahoo hopes for mobile magic from new iOS apps

Published: April 23, 2013

Yahoo continues to look for some mobile magic. However, is the company just pulling rabbits out of a hat as it struggles to regain relevancy in a world becoming less focused on desktops every day?

Cutting through the noise in today’s saturated app market

Published: April 12, 2013

By Ian Schenkel

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

Making the case for a mobile audit in a consumer-led economy

Published: April 9, 2013

By Craig Besnoy

For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.

Marketers embrace hackathons to drive mobile software offerings

Published: April 2, 2013

Marketers know that consumers love mobile applications, but realize it can be a significant undertaking to develop an app that is not simply another me-too offering. Which is where hackathons can help.

Is it becoming harder to get an app off the ground?

Published: March 21, 2013

While the marketplace for mobile applications continues to grow, it is getting harder for app developers to successfully launch an app and build a business thanks, in part, to mobile platforms that are not always hospitable.