Tag: Apps

Total Results: 344

Dr. Pepper relies on mobile video ads to drive engagement

Published: May 22, 2012

PepsiCo’s Dr. Pepper is running mobile video advertisements that let consumers learn more about the brand and connect with social media.

Coca-Cola exec claims mobile underpins entire Olympic Games strategy

Published: May 21, 2012

In its largest digital campaign ever, Coca-Cola leverages music to target teenagers and bring them closer to the Olympic Games, with mobile playing a key role.

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

Mobile is the galvanizing medium for multichannel unification: CTIA panel

Published: May 11, 2012

NEW ORLEANS – Brands who are not yet implementing mobile advertising and marketing strategies are losing the opportunity to engage with their current and prospective consumers, according to panelists at the International CTIA Wireless 2012 conference.

Spotify exec: We are continuously investing in mobile

Published: May 11, 2012

NEW ORLEANS – A Spotify executive keynoting the International CTIA Wireless 2012 conference said the company is constantly looking to uniquely position itself in the mobile space.

Mozilla exec: HTML5 is the language of an open world

Published: May 10, 2012

NEW ORLEANS – A Mozilla executive keynoting at the International CTIA Wireless 2012 conference said that although there is still a lot of work to do in the mobile space, HTML5 will help lead the way in terms of creating innovative experiences.

Mobile apps in the small to midsize business’ marketing mix

Published: May 8, 2012

By
Angelo Biasi

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Which type of mobile channel should a business develop?

Published: May 7, 2012

By
Thomas Coles

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Smart mobile apps for tomorrow’s mobile consumer

Published: April 30, 2012

By
Lars Hård

When we consider the amount of consumer opportunities on the mobile Web today, another missing feature for mobile shopping is the lack of good advice available to the consumer.

Focus on the most important stakeholder, the customer: Plastic Mobile exec

Published: April 24, 2012

SAN DIEGO – A Plastic Mobile executive at the Mobile Shopping Spring Summit said that when it comes to mobile, consumers are setting the bar high and it is important that marketers make sure their mobile efforts are done right, rather than fast.