Tag: Apps for Brands
Total Results: 2
- Branded apps can generate revenue: MLB.com CEO
- Published: September 24, 2009
- NEW YORK - During the keynote address at the Apps for Brands event, the CEO of MLB.com said that WAP is running the game in terms of reach, but applications are better for generating revenue.
- Barnes & Noble exec: Don’t lose brand when creating apps
- Published: September 24, 2009
- NEW YORK – A Barnes & Noble executive cautioned other brands to keep quality of content and their mission statement in mind when heading to the mobile platform.
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