Tag: Apptera
Total Results: 7
- Are mobile check-ins losing steam?
- Published: October 3, 2011
- With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?
- Nike+ GPS shows new route for location-based apps
- Published: September 9, 2010
- Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.
- Mobile ads effective in driving app downloads: Apps for Brands panel
- Published: September 24, 2009
- NEW YORK – Kraft Foods and Bank of America executives revealed their strategies for driving adoption of their applications through mobile advertising.
- Avon adds mobile commerce to existing online channel
- Published: July 2, 2009
- Avon is helping on-the-go representatives maximize their earnings through a new mobile commerce initiative.
- CBS runs interactive mobile campaign to promote miniseries
- Published: April 10, 2009
- CBS is turning to mobile to promote its upcoming 13-episode television murder mystery event, "Harper's Island," which premiered yesterday.
- Mobile ad network Apptera gets $10.5M in funding
- Published: November 20, 2008
- Apptera, a voice and visual mobile ad network, has won $10.5 million in extra funding to help the company push forward in the mobile advertising space.
- Voice and mobile promo for Incredible Hulk gets strong response
- Published: May 22, 2008
- Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."












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