Tag: Apptera

Total Results: 7

Are mobile check-ins losing steam?

Published: October 3, 2011

With the explosion of location-based services that go beyond just sharing one’s whereabouts, is it possible that check-ins have lost their novelty?

Nike+ GPS shows new route for location-based apps

Published: September 9, 2010

Targeting runners and athletes, Nike has launched its Nike+ GPS application on the iPhone and iPod touch, which could be indicative of what is to come for location-based applications.

Mobile ads effective in driving app downloads: Apps for Brands panel

Published: September 24, 2009

NEW YORK – Kraft Foods and Bank of America executives revealed their strategies for driving adoption of their applications through mobile advertising.

Avon adds mobile commerce to existing online channel

Published: July 2, 2009

Avon is helping on-the-go representatives maximize their earnings through a new mobile commerce initiative.

CBS runs interactive mobile campaign to promote miniseries

Published: April 10, 2009

CBS is turning to mobile to promote its upcoming 13-episode television murder mystery event, "Harper's Island," which premiered yesterday.

Mobile ad network Apptera gets $10.5M in funding

Published: November 20, 2008

Apptera, a voice and visual mobile ad network, has won $10.5 million in extra funding to help the company push forward in the mobile advertising space.

Voice and mobile promo for Incredible Hulk gets strong response

Published: May 22, 2008

Contextually targeting ads to moviegoers interested in Marvel's "Iron Man" flick has led to a 3 percent opt-in for text alerts on another superhero franchise movie, "The Incredible Hulk."