Tag: Arbys

Total Results: 11

Mobile marketing misses of 2010

Published: December 30, 2010

By Jeff Hasen

Asked to play the Bah! Humbug! role in this season of celebration, my job is to identify and try to explain some of the mobile misses in 2010.

Intersection of mobile, social creating increased opportunity for brands: survey

Published: December 14, 2010

The third-annual Hipcricket Mobile Marketing Survey found that 57 percent of consumers would be interested in opting in to a brand’s loyalty club via a mobile social networking application such as Facebook.

Integrating mobile into all marketing makes efforts more trackable: Hipcricket exec

Published: October 27, 2010

With the holiday season right around the corner, it is imperative that brands and retailers strategically integrate mobile into all marketing and advertising initiatives, according to an industry expert.

Pepsi rolls out multifaceted LBS mobile loyalty initiatives

Published: May 3, 2010

PepsiCo has debuted application-centered mobile initiatives to help its restaurant partners inspire customer loyalty and drive consumers to nearby locations.

NBA’s Cleveland Cavs generate $200K by tapping mobile

Published: March 30, 2010

The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.

App helps iPhone users with food allergies pick a restaurant

Published: September 8, 2009

Have food allergies? Looking to grab a quick bite at Arby's, Boston Market, Burger King, Chick-fil-A or Dairy Queen? There’s an app for that.

Arby's launches mobile campaign to promote Roastburger debut

Published: July 8, 2009

To celebrate the arrival of its new BBQ Bacon Cheddar Roastburger, Arby's has launched a mobile campaign that lets consumers try the burger free.

Arby's uses mobile coupons to generate buzz for new Roastburger

Published: May 7, 2009

Fast food chain Arby's ran a mobile campaign to promote its new sandwich, the Roastburger.

MasterCard outlines mobile strategy

Published: March 25, 2009

The last piece of the mobile contactless payments puzzle in the U.S. is the commercial roll-out of NFC-enabled handsets from major OEMs and carriers, according to MasterCard.

SMS short code marketing maturing: Nielsen

Published: December 9, 2008

Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.