Tag: Ask

Total Results: 85

Kraft slices up 360-degree marketing campaign with QR codes

Published: January 25, 2012

Kraft is rolling out a QR code initiative as part of a multichannel marketing campaign that promotes the company’s line of cheeses.

Sports Illustrated continues mobile swing with Golf Magazine app

Published: November 16, 2011

Publisher Sports Illustrated is continuing to make applications a cornerstone of its mobile strategy with a new iPad app for Golf Magazine.

What marketers really want from mobile advertising

Published: October 27, 2011

By Zephrin Lasker

The rapid adoption of smartphones is also outpacing the mobile advertising industry. So what will make marketers spend more on mobile ads?

Mobile accounts for 10pc of online traffic: Ask.com

Published: October 17, 2011

Online destination Ask.com claims it is generating 10 percent of its Internet traffic from mobile after shying away from its reputation as a search engine to become a question and answer service.

Razorfish exec: Integrate mobile ads into TV media buys

Published: October 6, 2011

NEW YORK – Survey results presented at the Yahoo Connect Forum prove that consumers are multitasking while watching television programs, with 80 percent engaging with their mobile device while watching TV.

User context drives mobile strategy: Forrester

Published: July 12, 2011

User context through consumers’ need for convenience and new technologies will drive future mobile strategies, per a study by Forrester Research.

American Express exec: Mobile moves too fast to be left behind

Published: June 17, 2011

NEW YORK - An American Express executive during the 2011 Mobile Marketing Forum discussed the key mobile services companies need to drive their business objectives.

Why apps must be free

Published: June 15, 2011

By Zephrin Lasker

Apps are growing fast – and every indicator points to the fact that they will grow even faster. However, this rate of growth can only be maintained if app developers are able to keep their apps free.

Choice Hotels exec: User interface, branding is key for first-time mobile customers

Published: April 29, 2011

SAN FRANCISCO - A Choice Hotels executive at the Mobile Shopping Summit said that the first interaction between many of its customers and the brand is via mobile, adding that user interface and branding becomes more important in capturing user engagement from the beginning.

NBA’s Chicago Bulls shoot for fan engagement with mobile push

Published: March 30, 2011

The National Basketball Association’s Chicago Bulls is expanding its mobile initiatives to engage its fans and open up remarketing opportunities.