Tag: Associated Press

Total Results: 20

Mobile advertising supply continues to exceed demand: Digiday Mobile panelists

Published: September 22, 2011

NEW YORK – Much of the discussion at Digiday Mobile focused on problems that publishers face in the mobile space such as choosing a model for monetizing content.

AP taps Rhythm rich media, video ads to monetize iPhone, iPad apps

Published: July 1, 2010

The Associated Press partnered with mobile video ad network Rhythm NewMedia to sell and serve ads within its applications for Apple’s iPhone and iPad.

Associated Press expands entertainment focus with Oscar mobile coverage

Published: March 8, 2010

The Associated Press teamed up with Livestream to provide consumers with live Oscars Red Carpet coverage straight from their mobile device.

Standardization is vital to mobile progress; IAB honors 3 mobile execs

Published: February 22, 2010

The heartening piece of news from last week’s Mobile World Congress in Barcelona, Spain was that the wireless carriers finally got it: too many cooks in the kitchen.

AP Mobile, impreMedia partner for Spanish-language news content

Published: December 8, 2009

The AP and impreMedia have partnered to distribute the Hispanic multiplatform news and information company’s Spanish-language content over the multimedia news portal AP Mobile.

Does number of app downloads trump consumer engagement?

Published: October 2, 2009

Apple announced that more than 2 billion apps have been downloaded from its App Store. But is the number of downloads the most important metric for gauging the success of an app?

AP targets writers, students with Stylebook iPhone app

Published: September 30, 2009

The Associated Press has launched the 2009 AP Stylebook application for the iPhone and iPod touch targeting writers and college students.

AP Mobile to feature local ads

Published: September 16, 2009

AP Mobile is beefing up its local news sector with the addition of all 30 McClatchy Co. newspapers in an effort to woo local advertisers.

How can brands get their apps noticed?

Published: August 14, 2009

NEW YORK - Is mobile advertising the best way to promote the distribution and discovery of branded smartphone applications?

AP updates iPhone app, launches Palm Pre app

Published: June 11, 2009

The Associated Press has updated the AP Mobile iPhone application and launched an app for the Palm Pre.