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Tag: Atimi Software


Total Results: 29

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Freemium apps face pressure from regulators, paid app growth
Published: July 8, 2014
Amazon’s recent decision to not accept a settlement with the Federal Trade Commission over in-application purchases points to growing pressures facing freemium apps as regulators take a closer look at possible misuse and the market for paid apps becomes more clearly defined.
Samsung’s Mega likely to give big boost to app advertisers
Published: August 27, 2013
Samsung continues to bet that bigger is better when it comes to mobile with its Galaxy Mega Phone. The phone could be particularly helpful for brands leveraging mobile advertising to drive app downloads.

Amazon’s push notification service needs more than low-ball pricing
Published: August 15, 2013
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.

Smartphone sales weaken but not mobile marketing opportunities
Published: July 9, 2013
Suggestions that the high-end smartphone market is becoming saturated is bad news for handset makers such as Apple and Samsung. However, for marketers the news is only half bad as time spent on mobile devices continues to grow.

What Yahoo gains, loses with Qwiki app acquisition
Published: July 5, 2013
The mobile video space is increasingly becoming more crowded with marketers all vying for consumers’ attention while they share videos with friends and family. Yahoo is obviously trying to get in on this action with its recent acquisition of Qwiki, but also faces a few unique opportunities and setbacks.
Apple, Amazon “App Store” battle heads to court after settlement talks stall
Published: June 21, 2013
Apple’s allegations that Amazon is infringing its trademarks by using the term “App Store” will make its way to a courtroom in August after talks between the two companies failed to reach a settlement.

Apple's iAd drops minimum spend to $50 in bid to win over developers
Published: June 14, 2013
In a significant reworking of its iAd offering, Apple recently dropped the minimum spend to $50 and introduced self-service tools as it looks to open up the platform to a much wider base of potential advertisers.

Facebook cozies up to mobile app developers with Parse acquisition
Published: April 30, 2013
Facebook’s acquisition of Parse, which automates certain parts of application development, reinforces the social network’s commitment to mobile by bringing it closer to developers and opening up new opportunities to build mobile ad inventory.

Google Glass shuts out advertisers – at least for now
Published: April 18, 2013
While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

The race is on: iOS, Android each approach 1 million live mobile apps
Published: April 8, 2013
Apple has been the leader in mobile applications ever since the space started to take off. However, both iOS and Android are nearing one million live apps with some predicting Android will get there first, suggesting the platforms are on more even footing than ever before.