Tag: Augme

Total Results: 63

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

Acxiom exec: Retailers need to take mobile learnings to desktop

Published: April 13, 2012

CHICAGO - An executive from Acxiom at the Results 2012: Mobile Marketing Day said that it is important for retailers to think mobile-first when it comes to the Web.

Augme, NeoMedia move to protect mobile patents in suits against Millennial, SpyderLynk

Published: April 10, 2012

In a sign of just how big the potential may be to make money from mobile marketing, patent infringement lawsuits keep coming from companies such as Augme Technologies and NeoMedia who are looking to protect intellectual property they feel gives them a unique edge.

Marvel Entertainment brings superheroes to life via augmented reality app

Published: March 19, 2012

Marvel Entertainment has rolled out an augmented reality application that brings its upcoming “Avengers VS X-Men” comic book to life.

Taco Bell continues Doritos Locos Tacos push through QR codes, mobile ads

Published: March 14, 2012

Fast food franchise Taco Bell is driving awareness for its new Doritos Locos Tacos product in several ways including placing QR codes on packaging and running targeted mobile ads.

Augme alleges Velti infringed patents related to targeting mobile content

Published: March 13, 2012

In a new lawsuit, Augme Technologies Inc. alleges that Velti USA is infringing several of its patents related to delivering targeted ads to mobile users on their devices.

Taco Bell beefs up new campaign with augmented reality

Published: March 9, 2012

Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company’s new Doritos Locos Tacos and elevate the user experience through technology.

Tic Tac enlists augmented reality for interactive Times Square billboard

Published: February 17, 2012

Tic Tac’s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square application.

Starbucks continues augmented reality push via Valentine’s Day mobile initiative

Published: February 9, 2012

Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.