Tag: Augmented Reality

Total Results: 46

Brand Watch: Analyzing Starbucks' mobile blueprint

Published: May 17, 2012

Starbucks is one of the very few companies that has a well thought-out 360-degree mobile strategy, and while others are simply following the footsteps of their competitors, the coffee giant has taken strides to always stay one step ahead.

Marvel Entertainment brings superheroes to life via augmented reality app

Published: March 19, 2012

Marvel Entertainment has rolled out an augmented reality application that brings its upcoming “Avengers VS X-Men” comic book to life.

Taco Bell continues Doritos Locos Tacos push through QR codes, mobile ads

Published: March 14, 2012

Fast food franchise Taco Bell is driving awareness for its new Doritos Locos Tacos product in several ways including placing QR codes on packaging and running targeted mobile ads.

Taco Bell beefs up new campaign with augmented reality

Published: March 9, 2012

Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company’s new Doritos Locos Tacos and elevate the user experience through technology.

Tic Tac enlists augmented reality for interactive Times Square billboard

Published: February 17, 2012

Tic Tac’s new interactive Times Square billboard in New York uses augmented reality to enable passersby to put themselves in the billboard using their smartphones and the Tic Tac Times Square application.

Starbucks continues augmented reality push via Valentine’s Day mobile initiative

Published: February 9, 2012

Starbucks Coffee Co. is getting into the Valentine’s Day spirit via a new campaign that encourages coffee lovers to download the company’s augmented reality app and engage with its new limited-edition hot cups.

Tic Tac mobile apps offer multiple AR experiences to engage millennials

Published: February 7, 2012

Tic Tac is using two mobile applications and augmented reality to engage with digital-savvy millennials who always have their mobile phones nearby.

Wonderstruck Taylor Swift uses mobile to engage fans with fragrance launch

Published: February 6, 2012

Wonderstruck Taylor Swift has partnered with Macy’s to promote Taylor Swift's debut fragrance via a new campaign that includes a mobile augmented reality application.

Mobile's use in TV ads to increase in frequency in 2012

Published: January 17, 2012

With mobile slated to become a bigger part of television watching in 2012, brands and marketers need to think of new ways to incorporate marketing into on-air broadcasts. So what can consumers expect in mobile TV for the coming year?

Guinness spreads holiday cheer with augmented reality app

Published: December 20, 2011

Guinness is letting Europeans spruce up their drinks with a festive decoration via an augmented reality application for the holiday season.