Tag: Avis

Total Results: 17

Verizon, Redbox partnership will broaden market for mobile video

Published: February 7, 2012

Verizon and Redbox are teaming up to create a flexible and affordable national product that will offer both physical DVDs and streaming online video to a variety of devices.

Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities

Published: December 22, 2011

The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.

Rue La La exec: Integrate SMS into mobile sites and apps

Published: October 19, 2011

NEW YORK – The value that marketers can provide through SMS is exponential and brands need to use the tool to engage in a one-to-one dialogue with new and existing consumers, per panelists at the Mobile Shopping Fall conference.

Cleveland Cavaliers boosts user engagement via mobile

Published: June 20, 2011

NEW YORK – An executive from the Cleveland Cavaliers said that by using mobile, the team has tapped into its fanbase and engages users with content that places them in the games.

How mobile can help business-to-business marketers and retailers

Published: June 6, 2011

By Lori Colman

Many business-to-business marketers still remain tentative regarding mobile marketing, unsure of how to use mobile tactics. They may also believe that the medium is relevant primarily for consumer brands.

Mobile advergaming influences purchase intent and brand loyalty: CTIA panel

Published: October 8, 2010

SAN FRANCISCO - The rise of social networking and augmented reality in mobile games has taken the long-hyped area of advergaming to new levels, according to panelists at CTIA.

Godiva mobile revenue up 57pc since January: Shop.org panel

Published: September 30, 2010

GRAPEVINE, TX - Senior executives from Godiva and Kenneth Cole explained why mobile is critical to their marketing and retail plans during a panel at the Shop.org conference.

Madison Square Garden ramps up mobile marketing initiatives

Published: September 24, 2010

Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.

Kenneth Cole exec: Mobile to change how luxury retail is done

Published: June 29, 2010

NEW YORK - A Kenneth Cole executive revealed that 1.5 percent of the company's revenue is coming from mobile at the Luxury Interactive 2010 Conference.

NBA’s Cleveland Cavs generate $200K by tapping mobile

Published: March 30, 2010

The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.