Tag: Axe

Total Results: 13

Intersection of social media and mobile essential: L’Oreal exec

Published: October 5, 2011

NEW YORK – Executives speaking at the IAB Mix Conference and Expo pointed to mobile's natural role within social media and the importance of using mobile to capture consumer interaction.

Unilever places mobile and social at heart of Axe campaign

Published: March 2, 2011

Consumer packaged goods giant Unilever is using mobile to engage its young male demographic and encourage viral spread of its Axe Twist fragrance product via social networks.

Unilever breaks largest US multichannel ad program using mobile bar codes

Published: June 23, 2010

Unilever rolled out a multichannel marketing campaign featuring mobile to promote the launch of the newest addition to the Axe fragrance portfolio, Axe Twist.

How will Publicis' acquisition of Microsoft's Razorfish impact mobile?

Published: August 11, 2009

Publicis Groupe SA's desire to acquire digital marketing agency Razorfish from Microsoft Corp. will bolster the French advertising holding company's mobile brain trust.

Unilever’s Axe targets males with branded mobile experience

Published: July 29, 2009

Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play to stay relevant and appealing to its male target demographic.

Congress should repeal antiquated wireless tax law: CTIA

Published: June 15, 2009

The battle over the rules for taxing private use of work handsets is raging, with the Internal Revenue Service considering its options and the wireless industry calling for a total repeal of the law in question.

iPhone apps average 20 uses, 9.6 minutes per play: Greystripe

Published: May 4, 2009

On average, iPhone applications are accessed approximately 20 times over their lifecycle before consumers stop using the app, according to Greystripe.

Unilever's Axe uses mobile in multichannel campaign for new body spray

Published: April 9, 2009

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation.

Mobile ad network Greystripe gets $5.5M in new funding

Published: March 12, 2009

Rich media mobile ad network Greystripe has raised an extra $5.5 million to fund the creation of a unified ad platform.

Unilever’s Axe runs mobile marketing campaign with MTV

Published: March 4, 2009

Unilever's Axe brand of male grooming products has launched a mobile marketing campaign that includes a mobile Web site, ringtones, text alerts and a TV ad campaign with SMS calls-to-action.