Tag: B2B

Total Results: 7

Tips for business-to-business mobile marketing

Published: August 29, 2011

By Gordon Plutsky

Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.

How mobile can help business-to-business marketers and retailers

Published: June 6, 2011

By Lori Colman

Many business-to-business marketers still remain tentative regarding mobile marketing, unsure of how to use mobile tactics. They may also believe that the medium is relevant primarily for consumer brands.

AT&T parades mobile bar code services via B2B iAd campaign

Published: January 25, 2011

AT&T Inc. aims to drive awareness of mobile bar codes and the services it provides to companies that want to use them within marketing collateral via a business-to-business campaign that combines sight, sound and motion on Apple's iAd platform.

Scholastic Media rolls out interactive storybook apps for iPad

Published: January 4, 2011

Scholastic Media has introduced the Touch & Tilt line of iPad book applications that lets young children read and play independently on the iPad.

CNBC real-time stock quote app presents ad opportunities for B2B marketers

Published: December 8, 2010

CNBC has rolled out an iPad application to offer real-time stock quotes from New York Stock Exchange and NASDAQ before, during and after market hours.

Mobile is huge opportunity for B2B marketers: Study

Published: May 26, 2010

A new study by Osterman Research shows that working Americans are increasingly dependent on their employer-provided mobile devices.

B2B mobile marketing spend will reach $106M in 2014: Forrester

Published: March 8, 2010

Business-to-business mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.