Tag: BBC

Total Results: 10

50pc of tablet owners use device for commerce: Ogilvy exec

Published: November 14, 2011

NEW YORK – An Ogilvy executive at ad:tech said that consumers no longer use their tablet just for recreation, claiming 50 percent use the device for commerce-enabled actions.

BBC increases brand awareness via iPad app

Published: July 29, 2011

BBC has launched an iPad app to drive awareness of the network’s content to 11 European countries.

BBC Radio promo sees about 42K MMS in one day

Published: December 18, 2009

BBC Radio 1 received more than 42,000 MMS messages on Friday, Dec. 11 as part of its Free Picture Messaging Day.

BBC Radio to raise awareness of MMS via one-day campaign

Published: December 3, 2009

BBC Radio 1 is teaming up with the Mobile Data Association to give listeners in Britain a free picture messaging day.

Lonely Planet signs global content agreement with Navteq

Published: May 18, 2009

Location services giant Navteq has expanded its travel and leisure guide portfolio with the addition of Lonely Planet for Navteq: Travel Guide.

Brightkite, Mobiluck, mig33 monetize social networks via SMS

Published: May 13, 2009

Even during tough economic times, the mobile social networking phenomenon is generating revenue through advertising.

BBC's Radio Times launches on iPhone

Published: April 27, 2009

BBC's Radio Times, Britain's premier guide to TV, radio and film, has launched the Radio Times Interactive Program Guide for iPhone and iPod touch.

Telefónica to launch global multichannel mobile ad platform

Published: June 30, 2008

Telefónica is launching Amobee Media Systems' global mobile ad platform as a single point of contact for advertisers and agencies wishing to buy, deploy and monitor campaigns across mobile channels.

Hard Rock Café San Francisco runs mobile campaign

Published: June 2, 2008

Hard Rock Café San Francisco has been running a Bluetooth mobile campaign to draw visitors to its restaurant in an exercise watched closely by the chain's corporate headquarters.

BBC America garners 40 percent opt-in for mobile effort

Published: May 27, 2008

A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.