Tag: BET

Total Results: 43

Noteworthy 2011 mobile advertising campaigns

Published: December 2, 2011

Mobile advertising in 2011 matured drastically as marketers became more accustomed to the channel.

Elizabeth Arden Red Door Spas taps SMS to reward loyal guests

Published: August 9, 2011

Elizabeth Arden’s Red Door Spas is using SMS to reward loyal guests and have them opt-in to receive text offers and exclusive deals.

Betty Crocker expands mobile repertoire with Windows Phone app

Published: July 11, 2011

General Mills is giving cooking enthusiasts thousands of recipe ideas via its Betty Crocker Cookbook for Windows Phone application.

Mobile industry in crosshairs of new Do Not Track bill

Published: May 10, 2011

Senator Jay Rockefeller (D-WV) introduced a new bill yesterday that would enable consumers to browse the Internet and use mobile phones without having their movements tracked.

Tribeca Film Institute New Media Fund offers grants to mobile filmmakers

Published: March 30, 2011

The Tribeca Film Institute has partnered with the Ford Foundation’s JustFilms initiative for the launch of the Tribeca Film Institute New Media Fund to inspire creativity via mobile channels.

Mobile paid content is coming – can we stop it?

Published: March 25, 2011

By Elizabeth Joy Zalman

The true threat is that a subscription-based model does represent a cataclysmic shift for the industry.

Kimberly Clark Pull-Ups brand seeks interactivity within Parents iPad magazine

Published: March 16, 2011

Brands such as Kimberly Clark’s Pull-Ups, Kraft, Weber Grills and Walmart are advertising within the digital versions of a number of new applications that Meredith Corp. just released.

Is ad targeting the solution? No

Published: January 21, 2011

By Elizabeth Joy Zalman

Mark Wright of Adenyo on Jan. 14 responded to a column I wrote Nov. 3, misconstruing the original intent of the article, but raising some intriguing points surrounding the future of mobile display advertising.

Why brand applications are ads

Published: November 30, 2010

By Elizabeth Joy Zalman

The truth of the matter is that applications are ads, plain and simple. But how do brands measure advertising's influence on consumer behavior?

Bare Feet Shoes SMS campaign generates two-to-one return on ad spend

Published: November 22, 2010

As a full-service SMS provider, Text2VIP sought to prove to its client, Bare Feet Shoes, that text messaging impacted consumer behavior, both online and in mobile.