Tag: BIA

Total Results: 78

Does Facebook have the power to deliver in mobile?

Published: May 17, 2012

In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

Mobile apps in the small to midsize business’ marketing mix

Published: May 8, 2012

By
Angelo Biasi

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Mobile to outpace desktop local search by 2015: study

Published: April 20, 2012

With consumers using their handsets as the main way to look up information while on the go, mobile local search is expected to exceed desktop search for local information in the next three years, according to a new forecast from BIA/Kelsey.

Facebook just won’t learn. Back in the deals game?

Published: April 19, 2012

The daily deals space is increasingly a brutal market, with Groupon struggling while Facebook, BuyWithMe and others have come and gone. Now Facebook is back with a second attempt that, although uniquely positioned, still has to conquer significant consumer fatigue and retailer reticence.

PFLAG mobilizes radio ads via Shazam to deepen engagement

Published: March 28, 2012

New ads for nonprofit Parents, Families and Friends of Lesbians and Gays use mobile to make the spots interactive, enabling listeners to hear part of a story on the radio and easily link to a video on their mobile device that tells the end of the story.

New York Times iPhone app racks up 14.9M downloads

Published: March 21, 2012

One year after rolling out its digital subscriptions, The New York Times reported that its iPhone application has been downloaded 14.9 million times as the publisher looks to build its strategy for 2012.

Mobile disrupts the retail channel: Opportunity or threat?

Published: March 1, 2012

By Angelo Biasi

Unlike any other marketing tactic, mobile has the unique opportunity to severely disrupt the retail channel in the coming months.

Get ready for considerably higher mobile marketing budgets in 2012

Published: January 13, 2012

Mobile marketing budgets will increase considerably in 2012, but so will consumer expectations of the types of experiences they have interacting with their favorite businesses.

Five strategic tips to make mobile work for you in 2012

Published: January 12, 2012

By Angelo Biasi

The potential and opportunity of mobile marketing is astounding to professional and do-it-yourself marketers of all levels.

Why a mobile user-generated content model will grow next year

Published: December 29, 2011

By Angelo Biasi

Mobile content publishing, in the hands of the masses, is set to bring new revenue opportunities to marketers and contribute to substantial growth of the mobile ecosystem.