Tag: BIA Kelsey

Total Results: 18

Does Facebook have the power to deliver in mobile?

Published: May 17, 2012

In the latest in a series of moves intended to boost its mobile presence, Facebook has acquired Android photo sharing app Lightbox. The move was announced days before the social media giant’s initial public offering, which is scheduled for tomorrow.

Facebook just won’t learn. Back in the deals game?

Published: April 19, 2012

The daily deals space is increasingly a brutal market, with Groupon struggling while Facebook, BuyWithMe and others have come and gone. Now Facebook is back with a second attempt that, although uniquely positioned, still has to conquer significant consumer fatigue and retailer reticence.

Will Twitter be a major contender in mobile advertising?

Published: December 13, 2011

Twitter recently introduced several new enhancements to the service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile.

Groupon volume jumps 500pc over holiday weekend

Published: December 1, 2011

Groupon sold more than 650,000 Grouponicus deals between Black Friday and Cyber Monday, a 500 percent jump from last year.

Is Google trying to copy Groupon?

Published: October 26, 2011

A lawsuit filed by Groupon alleges two former sales managers brought confidential company information to their new positions at Google Offers.

Facebook upends mobile landscape by opening doors to app developers

Published: October 12, 2011

Tapping into social media just got a whole lot easier for many application developers now that social networking giant Facebook is extending its platform into mobile.

Facebook faces difficulties monetizing mobile

Published: September 27, 2011

The relatively small role played by mobile at the recent Facebook developer conference points to the company’s difficulties in figuring out how to monetize mobile.

Does Groupon IPO delay signal end of daily deals craze?

Published: September 8, 2011

Groupon’s decision to delay taking the company public may have some nervous that the daily deals party is over.

Google boosts daily deals with increased promotion

Published: September 6, 2011

While other companies are retreating from daily deals, Google is moving full-steam ahead and promoting daily deals on its homepage.

What does Facebook’s exit from daily deals mean for Google, Amazon?

Published: August 30, 2011

Facebook’s decision to exit the daily deals business suggests that Google, Amazon and Groupon may face challenges in the mobile space as well.