Tag: BMW

Total Results: 14

BMW’s app: Are you compatibile with an electric car? - Luxury Daily

Published: April 21, 2011

Luxury Daily today - BMW’s app: Are you compatibile with an electric car?; Bergdorf chooses multichannel approach to announce Fendi partnership.

BMW dealer taps SMS to eliminate missed service appointments

Published: March 18, 2011

A BMW dealership in Inverness, Scotland, implemented SMS to communicate with its customers and has since seen significant cost-savings through eliminating missed service appointments.

BMW introduces mobile app to complement ongoing Joy campaign

Published: January 4, 2011

BMW has incorporated a mobile application into its ongoing “Joy” campaign to highlight its high-performance cars and the sheer driving pleasure they give owners.

BMW upgrades iPad magazine platform to promote history, new vehicles - Luxury Daily

Published: October 26, 2010

Luxury Daily today - BMW upgrades iPad magazine platform to promote history, new vehicles; LVMH stake in Hermes: When will the other shoe drop?

Rolls-Royce targets aspiring luxury consumers with mobile app

Published: July 30, 2010

Iconic English automotive brand Rolls-Royce Motor Co. is helping aspirational consumers imagine themselves in its Ghost line of luxury cars with a mobile application.

BMW generates test drives through mobile video advertising

Published: January 6, 2010

BMW ran a personalized mobile video advertising campaign to promote its X1 car model to a younger demographic in China.

Coke, BMW, Lufthansa, P&G, Pepsi discuss mobile strategy at MMF Europe

Published: September 16, 2009

By Harald Neidhardt

BERLIN, GERMANY - The Mobile Marketing Association’s Mobile Marketing Forum featured a global brand lineup, proving that mobile is becoming more mainstream in terms of marketing.

Integrating mobile into traditional media is essential: Mobile Marketer/DMA panel

Published: April 29, 2009

NEW YORK - Integrating mobile into traditional media campaigns is essential for marketers, whether they use banner ads, mobile Web sites, SMS, search, applications or coupons.

BMW Germany uses MMS to drive tire sales

Published: April 7, 2009

A BMW Germany mobile campaign deployed to sell more winter tires is said to have achieved a 30 percent conversion rate.

BMW creates buzz for new Z4 Roadster with iPhone game

Published: March 16, 2009

Luxury automaker BMW turned to mobile to launch its new BMW Z4 Roadster.