Tag: BT

Total Results: 16

Mobile measurement and what to do about it

Published: October 13, 2011

By Mike Ricci

A recent Advertising Age piece titled “What to Know About the Promise and Perils of Mobile Metrics” joined a chorus of media that has focused on the subject of mobile measurement.

Android, LinkedIn, Groupon: News briefs

Published: August 8, 2011

News briefs: Android leading OS, Samsung top OEM: Comscore; LinkedIn mobile page views up 400 percent; Groupon builds engineering team with Obtiva buy

Google, Facebook, Hewlett-Packard: News briefs

Published: July 14, 2011

News briefs: Google’s Android Market revamped to showcase apps, simplify purchasing; Facebook introduces app to reach feature phone users; Executive shuffle at Hewlett-Packard puts new webOS leadership in place.

Brand image maintenance integral when developing mobile sites: panelist

Published: May 13, 2011

NEW YORK – Mobile Web sites must be quick to load, take full advantage of a small screen and completely represent a brand’s overall image, per analysts at the Mcommerce Summit: State of Mobile Commerce 2011 conference.

Tablet wars have begun: The new must-have tech toy

Published: February 25, 2011

By Marko Muellner

As Mobile World Congress 2011 in Barcelona, Spain ended last week, one thing was apparent: just 10 months after the launch of the Apple iPad, the tablet market has solidly arrived.

Brands increasingly integrating mobile, social analytics into marketing programs: Webtrends

Published: October 26, 2010

Webtrends’ newest executive claims that brands and publishers are placing an increasing emphasis on integrating mobile and social analytics into their multichannel marketing efforts.

RIM taps Webtrends to launch free BlackBerry analytics

Published: September 30, 2010

Research In Motion has partnered with Webtrends to roll out an analytics service that offers developers insight into how customers are using their BlackBerry applications.

AP taps Webtrends to prove World Cup app sponsorship to Visa

Published: June 14, 2010

The Associated Press has selected Webtrends to provide analytics and measurement for its newly launched World Cup mobile application and Web site that are sponsored by Visa.

Webtrends Mobile Analytics gives insights into app, WAP performance

Published: February 2, 2010

Webtrends Inc., an enterprise customer intelligence company, has launched Webtrends Mobile Analytics to let marketers measure how consumers are engaging with wireless offerings.

Marvel Comics parlays content into mobile realm

Published: September 10, 2009

Spider-Man, Iron Man, the X-Men and Fantastic Four are invading mobile devices thanks to video ringtones from Vringo.