Tag: Bacardi

Total Results: 6

Bacardi pub promotion drives mobile app and coupon downloads

Published: November 16, 2011

A mobile promotion from British pub chain Wetherspoon and Bacardi has garnered 9,000 mobile downloads in its first six weeks and a 40 percent coupon redemption rate.

Bacardi, Live Nation promotion builds brand awareness via mobile

Published: June 27, 2011

Bacardi has partnered with Live Nation on a summer promotion that uses mobile to strengthen brand awareness and drive engagement, as well as provide a deeper connection to fans whenever they seek music information.

Bacardi targets affluent young men with Thrillist app sponsorship

Published: June 16, 2010

Bacardi’s new Torched Cherry flavored rum is the launch sponsor of the Thrillist local-lifestyle application for Apple’s iPhone in 15 markets.

Bacardi goes for branding with cocktail recipe app

Published: February 17, 2010

Bacardi Global Brands has launched an iPhone application in an effort to extend its online cocktail recipe services to the mobile platform to reach on-the-go consumers.

Dewar's, Sapporo sponsor SMS-themed marketing event

Published: February 6, 2009

Bacardi's Scotch whiskey brand Dewar's White Label and Japanese beer brewer Sapporo sponsored (CLL) PHN-LCKN '09, an SMS-themed marketing event that took place last week in New York.

Mobile music will thrive on ad support, sponsorship

Published: January 22, 2008

If the mobile music market is to grow, it has to go beyond single song or ringtone sales toward a model more reliant on advertising and support -- just like radio.