Tag: Back to School

Total Results: 7

Capturing the back-to-school mobile shopper

Published: July 1, 2011

By Patrick Collins

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

Mobile marketing best practices for Labor Day weekend

Published: August 9, 2010

Alas, the salad days of summer are almost over, which means that marketers need to have a solid game plan for using mobile to promote sales and drive foot traffic during Labor Day weekend.

What do mobile advertisers have planned for back-to-school?

Published: July 14, 2010

Brands are more serious when it comes to their back-to-school mobile advertising campaign budgets, signaling increased presence and innovation this year.

JCPenney back-to-school campaign targets teens on mobile

Published: July 16, 2009

JCPenney launched its "Schooled in Style: Smart Looks for Less," multichannel campaign for the 2009 back-to-school season. Guess which marketing channels are being used.

Traffic.com runs back-to-school campaign for mobile Web, SMS

Published: September 2, 2008

Navteq's Traffic.com, a source of traffic services for consumers, is helping parents this back-to-school season with mobile traffic tools that make it easy to drop off the kids at school and get to work on time.

Wal-Mart partners with Disney for back-to-school mobile push

Published: July 24, 2008

With the back-to-school season approaching, retail giant Wal-Mart Stores Inc. is helping parents deal with sleepy students transitioning from a carefree summer schedule to a wake-up routine.

JCPenney integrates mobile into back-to-school campaign

Published: July 8, 2008

J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.