Tag: Bango
Total Results: 20
Displaying: 11 - 20- Consumers seek utility from mobile Web: Study
- Published: June 17, 2008
- A new study from dotMobi and ad agency AKQA Mobile shows a strong consumer preference for practical mobile content and a better mobile Web experience.
- Bango to offer analytics service to mobile ad network
- Published: June 13, 2008
- Mobile analytics specialist Bango has struck a deal with mobile advertising network Admoda to help advertisers track the behavior of unique visitors.
- The need for consistent measurement of mobile campaigns
- Published: May 2, 2008
- By Ray Anderson
Everyone has been talking mobile marketing and advertising for some time. We’ve heard about a number of campaigns, but have they been successful?
- Mobile ad network AdMob launches analytics suite
- Published: May 1, 2008
- Mobile ad network AdMob has extended its offerings to include a new mobile analytics suite for advertisers and publishers.
- Mobile Web advocacy gets new supporter in dotMobi
- Published: March 31, 2008
- Bango’s handover of the ilovemobileweb campaign is good news for the industry, given that the dotMobi Advisory Group is the new custodian of a well-conceived advocacy effort.
- On CTIA, saying no to mobile apps and other trends
- Published: March 20, 2008
- By Ray Anderson
With the CTIA show around the corner, buzz about the mobile Web, the fate of Google Android, the adoption of the iPhone and advances in mobile analytics is escalating.
- Targeting ad spend key in mobile: Bango
- Published: March 5, 2008
- Fifty-four percent of consumers using the mobile Web come from outside the U.S. and Europe, shedding light on the importance of developing targeted mobile ads that reach the intended consumer profile.
- Bango introduces mobile analytics service
- Published: February 6, 2008
- Mobile Web technology firm Bango launched an analytics service to help mobile marketers understand how people interact with WAP sites and which marketing campaigns are most effective.
- Macmillan uses Bango billing for mobile book distribution
- Published: February 4, 2008
- Mobile Web technology company Bango is turning the mobile phone into a portable library with Macmillan Publishing Solutions.
- Gameloft taps Bango for payments and tracking
- Published: January 11, 2008
- Mobile game developer Gameloft didn’t want to play the odds with its mobile commerce efforts, so it turned to Bango.
