Tag: Bank of America

Total Results: 18

Lessons from the Mcommerce Summit: State of Mobile Commerce 2013

Published: May 10, 2013

By Valerie Williamson

How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.

Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Forrester

Published: February 11, 2013

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.

Availability of banking on mobile Web increases: Gomez

Published: October 20, 2009

Gomez’s September benchmark study found no company in either the banking, search or airline mobile sector received a perfect score of five bars.

Mobile ads effective in driving app downloads: Apps for Brands panel

Published: September 24, 2009

NEW YORK – Kraft Foods and Bank of America executives revealed their strategies for driving adoption of their applications through mobile advertising.

Mobile response rates blow away online: Mobile Ad Summit panelist

Published: September 23, 2009

NEW YORK - A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.

Bank of America uses mobile banners to drive app downloads

Published: September 4, 2009

Bank of America is promoting its iPhone offering by running mobile banners within the Fox Sports iPhone application.

What’s holding smartphone owners back from banking apps?

Published: June 3, 2009

By Stephanie Knopf

The supply of mobile banking applications is increasing rapidly, but what does demand look like? Do smartphone owners want to manage their finances from their phones?

CBS runs interactive mobile campaign to promote miniseries

Published: April 10, 2009

CBS is turning to mobile to promote its upcoming 13-episode television murder mystery event, "Harper's Island," which premiered yesterday.

500M mobile financial services customers by 2013: ABI

Published: January 20, 2009

One of the most bullish studies to hit the market on the subject claims that there will be nearly 500 million customers worldwide for mobile financial services by 2013.

Verizon/Microsoft deal to serve as catalyst for mobile advertising: Analyst

Published: January 9, 2009

Watch out Google and Yahoo because Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to the carrier's subscribers.