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Tag: Bank of America


Total Results: 16

   Displaying: 1 - 10

Availability of banking on mobile Web increases: Gomez
Published: October 20, 2009
Gomez’s September benchmark study found no company in either the banking, search or airline mobile sector received a perfect score of five bars.
Mobile ads effective in driving app downloads: Apps for Brands panel
Published: September 24, 2009
NEW YORK – Kraft Foods and Bank of America executives revealed their strategies for driving adoption of their applications through mobile advertising.
Mobile response rates blow away online: Mobile Ad Summit panelist
Published: September 23, 2009
NEW YORK - A Bank of America executive said that mobile ad campaigns have in some cases doubled the response rates achieved by online campaigns during a panel at Mobile Ad Summit.
Bank of America uses mobile banners to drive app downloads
Published: September 4, 2009
Bank of America is promoting its iPhone offering by running mobile banners within the Fox Sports iPhone application.
What’s holding smartphone owners back from banking apps?
Published: June 3, 2009
By Stephanie Knopf

The supply of mobile banking applications is increasing rapidly, but what does demand look like? Do smartphone owners want to manage their finances from their phones?

CBS runs interactive mobile campaign to promote miniseries
Published: April 10, 2009
CBS is turning to mobile to promote its upcoming 13-episode television murder mystery event, "Harper's Island," which premiered yesterday.
500M mobile financial services customers by 2013: ABI
Published: January 20, 2009
One of the most bullish studies to hit the market on the subject claims that there will be nearly 500 million customers worldwide for mobile financial services by 2013.
Verizon/Microsoft deal to serve as catalyst for mobile advertising: Analyst
Published: January 9, 2009
Watch out Google and Yahoo because Verizon Wireless has selected Microsoft to provide portal, local and Internet search as well as mobile advertising services to the carrier's subscribers.
Bank of America campaign targets students for mobile banking
Published: August 28, 2008
Bank of America has introduced a financial awareness campaign designed to educate students to take control of their finances and discover mobile banking in this upcoming academic year.
ABC, Bank of America go mobile with Talkster
Published: June 25, 2008
ABC and Bank of America are advertising on Talkster's free international and long-distance Free World Dialing ad-supported calling service.