Tag: Barack Obama
Total Results: 19
Displaying: 1 - 10- Why mobile users preferred Obama: Study
- Published: November 12, 2008
- Americans who use their mobile phones to surf the Internet were more likely to support Barack Obama over John McCain, according to a survey by Zogby and JumpTap.
- Mobile site is easy first step to demystifying mobile
- Published: November 10, 2008
- Having moderated several sessions over the past year, it’s clear that the granularity of the topic won’t deter those new to the industry to ask unrelated Mobile 101 questions.
- Brands leveraging mobile to get measurable results: ad:tech panel
- Published: November 7, 2008
- Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.
- Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech
- Published: November 6, 2008
- NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.
- Marketers must develop multiple identities in digital age: ad:tech keynote
- Published: November 6, 2008
- NEW YORK – Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.
- A victory for Obama, a victory for mobile
- Published: November 5, 2008
- How satisfied should mobile marketers be today that the man elected to become the 44th president of the U.S. proved beyond doubt the ability of mobile marketing to effect change?
- How to build brand passion among millennials: Ad:tech keynote
- Published: November 5, 2008
- NEW YORK - The millennial demographic, youth consumers between 12 and 24, can be a tough nut to crack, but once cracked, their constant media consumption makes them a gold mine for marketers.
- Verizon offers live mobile video election coverage
- Published: November 4, 2008
- Verizon Wireless’s V Cast subscribers can stay informed and in touch with all of the live election coverage using their mobile phone.
- Obama campaign SMS effort suffers outage
- Published: November 3, 2008
- By Nisheeth Mohan
Sen. Obama's SMS campaign was out of action for almost 14 hours last Tuesday. For that to happen tomorrow, on Election Day, would hurt his get-out-the-vote efforts.
- MTV expands political coverage to mobile
- Published: October 14, 2008
- In an ongoing effort to bring America’s youth coverage of political issues, MTV’s Choose or Lose is extending its youth coverage across multiple new media platforms, including mobile.
