Tag: Barack Obama

Total Results: 33

Record 1.4B text messages expected on Inauguration Day: VeriSign

Published: January 16, 2009

More than 1.4 billion mobile messages are expected to be delivered nationwide on Inauguration Day, Jan. 20, according to VeriSign.

Crowds for Obama inauguration could weigh down wireless networks

Published: January 5, 2009

The nation's lobby for wireless carriers is warning consumers to expect delays while attempting to use the mobile phone on Inauguration Day when Barack Obama is sworn in as president.

2008: A year in review

Published: December 30, 2008

Many people would agree that 2008 marks a change in the way information is consumed. The mobile phone is at the forefront of that change, as it has evolved as the most personal device.

SMS short code marketing maturing: Nielsen

Published: December 9, 2008

Advertisers are ramping up SMS short code marketing, according to a new Nielsen Mobile report.

Why mobile users preferred Obama: Study

Published: November 12, 2008

Americans who use their mobile phones to surf the Internet were more likely to support Barack Obama over John McCain, according to a survey by Zogby and JumpTap.

Mobile site is easy first step to demystifying mobile

Published: November 10, 2008

Having moderated several sessions over the past year, it's clear that the granularity of the topic won't deter those new to the industry to ask unrelated Mobile 101 questions.

Brands leveraging mobile to get measurable results: ad:tech panel

Published: November 7, 2008

Big brands are seeing significant lift and measurable results by integrating mobile into their existing media mix.

Obama epitomizes frontier of digital marketing: Ogilvy's Lazarus at ad:tech

Published: November 6, 2008

NEW YORK - Brands must improve their execution of multichannel campaigns, according to the keynoter yesterday at ad:tech New York.

Marketers must develop multiple identities in digital age: ad:tech keynote

Published: November 6, 2008

NEW YORK -- Should a brand develop a broad core essence, or should it customize an identity for each niche of consumers? The answer is both.

A victory for Obama, a victory for mobile

Published: November 5, 2008

How satisfied should mobile marketers be today that the man elected to become the 44th president of the U.S. proved beyond doubt the ability of mobile marketing to effect change?