Tag: Barack Obama

Total Results: 33

How to build brand passion among millennials: Ad:tech keynote

Published: November 5, 2008

NEW YORK - The millennial demographic, youth consumers between 12 and 24, can be a tough nut to crack, but once cracked, their constant media consumption makes them a gold mine for marketers.

Verizon offers live mobile video election coverage

Published: November 4, 2008

Verizon Wireless's V Cast subscribers can stay informed and in touch with all of the live election coverage using their mobile phone.

Obama campaign SMS effort suffers outage

Published: November 3, 2008

By Nisheeth Mohan

Sen. Obama's SMS campaign was out of action for almost 14 hours last Tuesday. For that to happen tomorrow, on Election Day, would hurt his get-out-the-vote efforts.

MTV expands political coverage to mobile

Published: October 14, 2008

In an ongoing effort to bring America's youth coverage of political issues, MTV's Choose or Lose is extending its youth coverage across multiple new media platforms, including mobile.

Will mobile help Democrats tip the election?

Published: October 2, 2008

It is puzzling that the Republicans haven't embraced mobile as thoroughly as the Democrats have in what is likely to be the most historic presidential election in a generation.

Obama wins SMS vote at CTIA

Published: September 17, 2008

SMS voters at the CTIA Wireless I.T. & Entertainment 2008 tradeshow in San Francisco have "elected" Barack Obama the next President of the United States.

Obama, McCain text campaigns for Red Cross relief fund hit glitch

Published: September 2, 2008

While both presidential candidates have called for financial aid to the hurricane-hit Gulf Coast through television and online appeals, their use of mobile for the American Red Cross seems to have hit a snag.

Obama VP message was single largest mobile marketing event: Nielsen

Published: August 26, 2008

While Sen. Obama's campaign hasn't released the exact number of messages it pushed out over the weekend to announce his choice of running mate, Nielsen Mobile has an estimate.

Google launches mobile site for elections

Published: August 26, 2008

Google has joined the elections bandwagon with a new mobile site dedicated to the elections.

Obama elevates campaign with sophisticated mobile site

Published: August 18, 2008

Barack Obama has created a mobile Web site with content related to the presidential campaign, voter interactivity and viral messaging showcasing the power of mobile audience engagement.