Tag: Barnes and Noble
Total Results: 2
- The case for a mobile loyalty program
- Published: July 21, 2008
- IKEA’s decision to launch a mobile loyalty program should not be an isolated case. A loyalty program – mobile, online or offline – is a bulwark against shifting consumer allegiance during rough times.
- Barnes & Noble goes mobile
- Published: May 29, 2008
- Barnes & Noble Inc., the nation's leading bookseller brand, has launched B&N Mobile, a mobile commerce site accessible via any mobile device with a Web browser.
