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Tag: Barnes and Noble


Total Results: 35

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Mobile Minutes: Microsoft nixes Nook; Disney’s app push; Chinese app design; Jewelry meets wearables
Published: December 8, 2014
Today in mobile marketing - Barnes & Noble, Microsoft end Nook Media pact; Disney new mobile educational game apps will link to toys; What our tech giants should learn from Chinese app design; Going from smart to smarter.
Barnes and Noble addresses user frustration with single-feature Nook Audiobooks app
Published: November 20, 2014
Barnes and Noble is attempting to stir up interest in its Nook ereader with the introduction of a new Nook Audiobooks mobile application for Android users.
Is Nook’s goose cooked? Barnes & Noble to cease tablet manufacturing
Published: June 27, 2013
With Barnes & Noble winding tablet manufacturing on its Nook tablet and content sales dropping, the retailer’s digital business appears to be in hot water.

Microsoft wants Nook to drive its mobile strategy, but faces considerable challenges
Published: May 10, 2013
Microsoft is reportedly offering to pony up $1 billion for the digital assets of Nook Media, including its ebooks, ereaders and tablets offerings, as the software giant looks to ramp up its mobile strategy.
Why is Nook faltering and Kindle going gangbusters?
Published: February 19, 2013
While Amazon’s Kindle business continues to heat up, it looks like Barnes & Noble’s Nook strategy may be fizzling out.
Is mobile more threat or opportunity for physical retailers?
Published: January 29, 2013
It has barely been a month since the 2012 holiday shopping season came to a close, but it is already clear that mobile-related shopping activities such as showrooming had a big impact on bricks-and-mortar retailers, including Barnes & Noble and Target.

WPP, Nook, Phunware: News briefs
Published: January 7, 2013
News briefs - WPP supports mobile strategies on a global scale with Globant deal; Phunware acquires TapIt to create new mobile ad network for apps; Nook ereader, tablets sales were down over the holiday.

Barnes & Noble’s success with Nook HD tablets rides on video streaming service
Published: September 28, 2012
While Barnes & Noble’s two new Nook HD tablets offer some nice features, the retailer is going up against some significant competition in the space, with its success riding more on how well it can build a digital content business than on the devices themselves.
Samsung scores highest for tablet marketing: study
Published: September 25, 2012
Samsung’s aggressive television marketing for its tablets appears to be paying off with the company’s ranking as the No. 1 tablet advertiser, according to a new study from Ace Metrix.
Barnes & Noble, Microsoft partnership a good move, but is it enough?
Published: May 1, 2012
Barnes & Noble Inc. and Microsoft are teaming up to strengthen their relative positions in the ereader and tablet markets, but the move does not automatically rewrite a competitive landscape that is dominated by Apple, Google and Amazon.
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