Tag: Ben Davis

Total Results: 9

Golden State Warriors enlists mobile for fan engagement

Published: January 25, 2013

The National Basketball Association’s Golden State Warriors are using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season.

Top mobile predictions for 2013

Published: December 7, 2012

Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.

Yes Network powers New York Yankees, Brooklyn Nets for real-time alerts

Published: December 6, 2012

Yes Network is building its mobile strategy with a new partnership that aims to foster a closer relationship with viewers, especially New York Yankees and Brooklyn Nets sports fans.

James Madison University taps mobile to engage with sports fans

Published: September 28, 2012

James Madison University is ramping up its mobile marketing efforts to better connect with students and sports fans during football games.

Home Team Marketing taps mobile to interact with teens

Published: February 23, 2012

High school sports marketing company Home Team Marketing is using mobile to interact with sports fans, athletes and coaches during sports games.

Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities

Published: December 22, 2011

The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.

Cleveland Cavaliers boosts user engagement via mobile

Published: June 20, 2011

NEW YORK – An executive from the Cleveland Cavaliers said that by using mobile, the team has tapped into its fanbase and engages users with content that places them in the games.

Madison Square Garden ramps up mobile marketing initiatives

Published: September 24, 2010

Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.

NBA’s Cleveland Cavs generate $200K by tapping mobile

Published: March 30, 2010

The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.