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Tag: Ben Davis


Total Results: 10

University of Wyoming pumps up mobile investments for sports engagement
Published: November 14, 2013
The University of Wyoming is kicking its mobile marketing into gear for several sports teams, highlighting the need for colleges to move into sports-related campaigns to capitalize on fervent sports fans.
Golden State Warriors enlists mobile for fan engagement
Published: January 25, 2013
The National Basketball Association’s Golden State Warriors are using a combination of mobile, digital and social marketing initiatives to connect with sports fans this season.
Top mobile predictions for 2013
Published: December 7, 2012
Mobile has taken many strides this year and was incorporated heavily into brand marketing efforts. With new technologies such as augmented reality and mobile payments taking over, there is no doubt the medium will make an even bigger impact next year.
Yes Network powers New York Yankees, Brooklyn Nets for real-time alerts
Published: December 6, 2012
Yes Network is building its mobile strategy with a new partnership that aims to foster a closer relationship with viewers, especially New York Yankees and Brooklyn Nets sports fans.
James Madison University taps mobile to engage with sports fans
Published: September 28, 2012
James Madison University is ramping up its mobile marketing efforts to better connect with students and sports fans during football games.
Home Team Marketing taps mobile to interact with teens
Published: February 23, 2012
High school sports marketing company Home Team Marketing is using mobile to interact with sports fans, athletes and coaches during sports games.
Phoenix Suns boosts mobile marketing strategy with enhanced SMS capabilities
Published: December 22, 2011
The Phoenix Suns will build its mobile strategy for the upcoming basketball season with an enhanced text messaging strategy to nurture fan loyalty and increase sales.
Cleveland Cavaliers boosts user engagement via mobile
Published: June 20, 2011
NEW YORK – An executive from the Cleveland Cavaliers said that by using mobile, the team has tapped into its fanbase and engages users with content that places them in the games.


Madison Square Garden ramps up mobile marketing initiatives
Published: September 24, 2010
Madison Square Garden is enhancing its mobile marketing campaigns for the New York Knicks, New York Rangers and its regional television networks.
NBA’s Cleveland Cavs generate $200K by tapping mobile
Published: March 30, 2010
The NBA's Cleveland Cavaliers tested a mass-market mobile alerts program during the 2008 Playoffs featuring downloadable content, contests and mobile text alerts, generating $200,000.
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