Tag: Big Data

Total Results: 4

Boston bombing and Big Data: What can marketers learn from the tragedy?

Published: April 23, 2013

By Alex Romanov

In our mobile and digital age, where consumers are glued to their phones for more than two-and-a-half hours a day, Big Brother is not the only agent collecting and acting on this data in real time.

Big problems in Big Data

Published: April 1, 2013

By John Curtis

Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.

Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013

Published: February 8, 2013

By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.

Marketers struggle with how to leverage mobile data: report

Published: January 16, 2013

Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.