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Tag: Big Data

Total Results: 10

Creative must drive programmatic advertising strategy
Published: October 14, 2016
By Jeffrey Finch

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

AT&T exec: Big data enables customer-first predictive strategies for omnichannel
Published: June 23, 2016
NEW YORK – An AT&T executive at Forrester’s CXNYC 2016 said that the company is heavily focused on mining big data as it thinks about targeting multi-device users and ways to predict and be proactive with customers.

What the future of mobile data has in store
Published: March 5, 2015
By Ashwin Nayak

By the time you finish reading the fourth paragraph of this article, users will send 240 million emails, Tweet 277,000 times, share content 2.46 million times on Facebook, upload 72 hours of new video to YouTube and post 216,000 photos to Instagram.

Need for less data and more exclusive content
Published: October 16, 2013
By Dan Israel

Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.

Moving beyond the dumb pipe with Big Data
Published: August 30, 2013
By Louis Brun

The challenge facing carriers is adapting their business models to understand how data can be used and applied for more efficient operations, and how deploying new technology will enable timely insights from this data deluge.

Mobile’s balancing act: ROI of respecting customer data privacy
Published: July 8, 2013
By Alex Romanov

The question is: How can brands make the most of customers’ data, while honoring their wish for privacy?

Boston bombing and Big Data: What can marketers learn from the tragedy?
Published: April 23, 2013
By Alex Romanov

In our mobile and digital age, where consumers are glued to their phones for more than two-and-a-half hours a day, Big Brother is not the only agent collecting and acting on this data in real time.

Big problems in Big Data
Published: April 1, 2013
By John Curtis

Without the right precautions, Big Data can be a lot like sweeping a mess under the rug instead of cleaning it—it will eventually build up, creating more problems.

Finding Smart Data in Big Data: Lessons from Mobile FirstLook 2013
Published: February 8, 2013
By Valerie Williamson

It looks like Big Data, one of the most-discussed topics of 2012, is going to keep the marketing pundits talking and typing this year as well, especially about its relationship to mobile.

Marketers struggle with how to leverage mobile data: report
Published: January 16, 2013
Only 23 percent of marketers are currently accessing location-based data in mobile campaigns, according to a new report from Neolane and the Direct Marketing Association.
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