Tag: Bing

Total Results: 30

Wild Wing Cafe SMS campaign sees 72 percent opt-in

Published: June 14, 2011

Family sports bar and restaurant Wild Wing Cafe ran an SMS campaign to engage its patrons and found that out of the 900 consumers that showed up, 72 percent texted in for a chance to win prizes.

Harley-Davidson map app touts best scenic routes for riders

Published: May 24, 2011

Harley-Davidson has introduced a map application for iPhone users detailing 975 of the best scenic rides for motorcyclists in the United States.

What increased competition among search engines means for mobile marketers

Published: April 11, 2011

As mobile search continues to grow at a rapid pace, the competition between the various search engines will grow more intense, making it increasingly important for mobile marketers to think more broadly, per industry experts.

Microsoft targets iPad users to expand Bing’s reach

Published: April 11, 2011

Microsoft has launched the Bing for iPad application in an attempt to expand the reach of its search engine by targeting Apple tablet users.

Can Google overcome antitrust scrutiny to maintain mobile search dominance?

Published: April 7, 2011

With Microsoft pressing E.U. regulators to investigate Google for antitrust violations and rumors swirling that the U.S. government may pursue an inquiry, Google must worry about more than just innovation to maintain its dominant market position in mobile search.

Half of mobile search queries have local intent: Bing exec

Published: March 24, 2011

ORLANDO, FL - A Bing executive at CTIA Wireless 2011 revealed that 50 percent of search queries on mobile have a local intent with users searching for restaurants, movies and other forms of entertainment closest to them.

Bing-sponsored, Disney-created Katy Perry app exceeds 4M downloads

Published: March 11, 2011

With the original version having been downloaded more than 4 million times, Microsoft’s Bing renewed its commitment as the exclusive sponsor of the “Katy Perry Revenge 2 by Bing” application.

Toyota provides in-vehicle mobile applications via Entune multimedia system

Published: January 6, 2011

Toyota Motor Sales U.S.A. has unveiled the in-vehicle Toyota Entune multimedia system featuring mobile applications such as Microsoft’s Bing, Clear Channel’s iheartradio, MovieTickets.com, OpenTable and Pandora.

Bing drives app downloads via mobile gaming sponsorships

Published: December 22, 2010

Microsoft’s Bing is sponsoring the free lite version of the Snowboard Hero mobile game to raise awareness of its own mobile applications and drive downloads.

Jay-Z, Random House run multifaceted mobile effort to support book launch

Published: December 9, 2010

Jay-Z and book publishing giant Random House used various mobile channels to create an interactive location-based game promoting the rap mogul’s new book, “Decoded.”